A valuable, cost effectively, source of communication with your customers.
Permission Email Marketing Technology (PEMT) is the capability to build a customer database through a specialized form added to your web site. This form will provide your customers with the ability to voluntarily leave their e-mail address so that they may get updates, specials, offers, or any other pertinent information.
PEMT offers phenomenal marketing advantages over expensive blanket mailers. PEMT uses the power of databases to allow you to be even more specific in contacting your customers. Some key features are include the following:
Customer Initiated Marketing:
It is customers themselves who subscribe to the service. Now you know that the information your business sends out is going to the audience most likely to respond positively. And if customers want to remove themselves from the list, they simply un-subscribe! Never again will your mailings annoy potential customers.
One -Step Mailing:
Simply type the message you wish to send to subscribers, and send. One push of a button and your mail-out is complete. And because these messages are sent through e-mail, the expense of traditional mail-outs is a thing of the past.
More Detailed Information:
Information such as addresses and telephone numbers can be corrected and stored in a database, so your customers can be referenced by more than just an e-mail address.
Multiple Products:
Subscribers can choose what products and services they are most interested in receiving information about. You can then tailor your mail-outs to those interested in specific products or departments.
Instant List Updates:
Subscribers are added or removed from your list automatically. Each time you send out a message, you are using the most up-to-date listings available.
Improved Client Administration:
Email is composed and sent through the system's administration section. This allows you to select only those people on your list who meet your specific criteria based on geography or product.
24-hour day responsiveness is a key success factor on the web. An auto-responder will provide customers immediate confirmation on requests for information.
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