Built the Brand through Content Marketing
for an
Acetylene Gas Plant Manufacturer

Executive Summary

Rexarc International Inc. has a presence in the market for the last 85 years. The company is one of the leaders in acetylene gas plant production and has a range of products such as high pressure gas regulators, high purity industrial regulators, acetylene gas leak detectors, and more.

Client Challenges

  • The company’s main challenge was online branding and they aimed to promote their brand through content marketing.

Technology Stacks

  • LinkedIn
  • Google
  • Yahoo
  • Bing

Our Solutions

  • We conducted in-depth research pertaining to the industries they serve, their product line, and target audience to enable the creation of strong content and enhance user experience.
  • Wrote well-researched blogs targeting the right audience and ensuring high levels of consumption.
  • Carried out extensive brand building activities on LinkedIn through client's personal profile, company page, group, and pulse.

Quantifiable Benefits

  • Blog traffic increased by 642.53%
  • LinkedIn connections count increased by 650+
  • LinkedIn page witnessed a sustained engagement interest rate of 1.3% compared to the industry average of .054 %.
  • Increase in Website's Pages/Sessions by 112.86%
  • Increase in Website's Avg. Session Duration 17.28%
  • Blog pages ranking among top 5 high traffic pages from the website
  • High engagement in terms of clients’ posts and updates
  • Blogs ranked for long tail/ conversational queries

About Futurism Technologies

Futurism believes communication between customer and company is the key success factor in any business relationship. If you wish to make an inquiry, or require information regarding our services, please get in touch with us.

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