{"id":1510,"date":"2019-05-29T14:47:46","date_gmt":"2019-05-29T14:47:46","guid":{"rendered":"https:\/\/www.futurismtechnologies.com\/blog\/?p=1510"},"modified":"2022-04-13T13:03:10","modified_gmt":"2022-04-13T13:03:10","slug":"content-marketing-for-manufactures","status":"publish","type":"post","link":"https:\/\/www.futurismtechnologies.com\/blog\/content-marketing-for-manufactures\/","title":{"rendered":"Revenue-Boosting Methods of Implementing Content Marketing for Manufacturers"},"content":{"rendered":"

According to CEB\u2019s Marketing Leadership Council<\/a>, business buyers do not contact suppliers directly until 57% of the purchase process is complete. Research from the Content Marketing Institute also suggests that there are significant opportunities for growth and improvement in content marketing for manufacturers. What it directly implies is before the first contact is made, the buyer has already formed opinions, learned specifications, narrowed down options without the influence of the manufacturer. That\u2019s where the need to intervene early in the buyer\u2019s journey has become so fervent. And the only way to keep humming in the mind of customers at every stage of buying is content marketing. Hence, the perennial need for content marketing for manufacturers. <\/p>\n\n\n\n

It stems from the fact that incisive and persuasive nature of the content makes it a tailor-made tool for manufacturers to assist the buyers throughout their long buying journey. Note that customers are always in a mode of doubting and questioning. They need to be 100% sure about the product they are planning to buy \u2013 just to keep the post-purchase guilt at bay. Content is well-suited to qualm all their worries by addressing the pressing issues. It shines with more importance when you consider the undeniable fact that a buyer will not cross the line of conversion unless and until he is surrounded by a positive vibe of your product. It\u2019s, then, hardly a surprise that CoSchedule says that marketers who document their content strategy are 538% more successful than those who don\u2019t.<\/p>\n\n\n\n

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