{"id":1610,"date":"2019-07-18T12:10:54","date_gmt":"2019-07-18T12:10:54","guid":{"rendered":"https:\/\/www.futurismtechnologies.com\/blog\/?p=1610"},"modified":"2025-03-12T06:39:00","modified_gmt":"2025-03-12T06:39:00","slug":"ar-based-ecommerce","status":"publish","type":"post","link":"https:\/\/www.futurismtechnologies.com\/blog\/ar-based-ecommerce\/","title":{"rendered":"AR Based Ecommerce: The Possible Use Cases"},"content":{"rendered":"<div style=\"text-align:center;\">\n<a href=\"https:\/\/www.linkedin.com\/company\/futurism-technologies\/\" style=\"display:inline-block; text-decoration:none; outline:0;\"><noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/linkedin-logo.png\" alt=\"LinkedIn\"><\/noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"LinkedIn\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/linkedin-logo.png\" class=\" lazyload\"><\/a>\n<a href=\"https:\/\/twitter.com\/FuturismTechno\" style=\"display:inline-block; text-decoration:none; outline:0;\"><noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/twitter-logo.png\" alt=\"Twitter\"><\/noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Twitter\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/twitter-logo.png\" class=\" lazyload\"><\/a>\n<a href=\"https:\/\/www.facebook.com\/FuturismTechnologies\/\" style=\"display:inline-block; text-decoration:none; outline:0;\"><noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-logo.png\" alt=\"Facebook\"><\/noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Facebook\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-logo.png\" class=\" lazyload\"><\/a>\n<\/div>\n\n\n\n<p>Any technology that can exert a positive impact on user experience will almost immediately be adopted by the e-commerce industry to sell products. The reason is online shoppers can\u2019t touch and feel the products. That luxury is an exclusive right of brick and mortar shops. Augmented reality (AR), with its ability to superimpose digital information onto the physical environment, is one such technology which can alter the core human experience.<\/p>\n\n\n\n<p> It\u2019s not a coincidence that about <a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.retailperceptions.com\/2016\/10\/the-impact-of-augmented-reality-on-retail\/\" target=\"_blank\">40%<\/a> of consumers would be willing to spend more on a product if it offered an augmented reality experience. AR based ecommerce, thus, is the de facto path for online retailers if they want to secure a much-needed competitive edge.<\/p>\n\n\n\n<p>Before dwelling into the use cases for AR based ecommerce, it\u2019s important to understand the psychological impact of the AR technology.&nbsp; <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) Connection with the Product:&nbsp; <\/strong><\/h4>\n\n\n\n<p>When users interact with the digital information superimposed on a physical object that they are comfortable with, a sense of ease and connection gets naturally developed for the AR-projected product. Note that this is the first psychological sign of conversion. <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Immersive Experience: <\/strong><\/h4>\n\n\n\n\n\n<p>The strength of AR is its immersiveness, where every customer feels that he is actively involved in the story of the ad or brand. This is unlike any other traditional form of marketing engagement, as the impact on the user is massive.&nbsp; <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&nbsp;3) Novelty: <\/strong><\/h4>\n\n\n\n<p>Humans are wired to get thrilled by new and never-seen-kind-of-experiences. With the unique fusion of the \u201creal\u201d and \u201cvirtual\u201d, AR offers the same thrill which can become a massive engagement puller.&nbsp;&nbsp; <\/p>\n\n\n\n<br> <br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Shaping Up the AR Based Ecommerce <\/strong><\/h3>\n\n\n\n<p>Though e-commerce has charted out many unbelievable success stories, e-commerce innovators are still struggling to overcome the biggest psychological barrier that online consumers face. Online sellers are losing innumerable sales opportunities due to shoppers\u2019 inability to thoroughly evaluate and envision the sense of using the product. AR based ecommerce can act as a silver bullet here.&nbsp; By enabling shoppers to visualize the products they\u2019re considering, in the same context of the physical space they\u2019re going to be used in, AR can do wonders by dispelling the qualms that shoppers might have about the products in the question.&nbsp; <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Let\u2019s dig deeper into the actual benefits of AR-based ecommerce <\/strong><\/h4>\n\n\n\n<br> <br>\n\n\n\n<p><strong>1) Pre-Buying\nVisualization of the Product Experience:<\/strong><\/p>\n\n\n\n<p>By helping consumers visualize the product in the context of\nthe physical space they\u2019ll occupy, AR apps eliminate the detrimental ambiguity\nfrom e-commerce purchases. Home furnishings giant IKEA\u2019s IKEA Place AR app is a\ncase in point here. The app helps shoppers visualize how the furniture and\nother decorative pieces will look inside their living rooms. Shoppers can then\neasily change products, alter product attributes such as size and color, and\nsee how different furniture items and the room decor will complement each\nother. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Say Hej to IKEA Place\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/r0ViFTEb8aQ?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Note that apart from letting the shoppers visualize the actual use and benefit of products, AR based ecommerce also speeds up the product search process for high-value and bulky products.&nbsp; <\/p>\n\n\n\n<br> <br>\n\n\n\n<p><strong>2) Utmost\nPersonalization: <\/strong><\/p>\n\n\n\n<p>In an era which is marred by all-too-similar-products, differentiating the business solely on products is almost impossible. Customer experience, thus, is going to emerge as the biggest battleground for acquiring and retaining the customers. AR based ecommerce can give a long rope to the struggling online retailers by making the whole buying experience ultra-personal. <\/p>\n\n\n\n<p>As AR can let shopper virtually try the products, AR apps\ncan collect, save, and analyze information of every shopper. For example, a\nfashion company can save information about the shopper\u2019s size and style\npreferences. Later, the app can make recommendations and upsell the customer. <\/p>\n\n\n\n<p>Moreover, it can also help shoppers make decisions more\nquickly.&nbsp; The AR app from Sephora, for\nexample, allows users to upload images of their face. They can then virtually\napply various makeup and skincare products to the images, enabling them to visualize\nhow the makeup would look on their face.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"559\" height=\"1024\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29-559x1024.jpg\" alt=\"image of AR Personalization for eCommerce website.\" class=\"wp-image-1612\" style=\"height:800px\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29-559x1024.jpg 559w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29-164x300.jpg 164w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29.jpg 600w\" sizes=\"(max-width: 559px) 100vw, 559px\"><\/noscript><img decoding=\"async\" width=\"559\" height=\"1024\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20559%201024%22%3E%3C%2Fsvg%3E\" alt=\"image of AR Personalization for eCommerce website.\" class=\"wp-image-1612 lazyload\" style=\"height:800px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20559%201024%22%3E%3C%2Fsvg%3E 559w\" sizes=\"(max-width: 559px) 100vw, 559px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29-559x1024.jpg 559w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29-164x300.jpg 164w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29.jpg 600w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-29-559x1024.jpg\"><\/figure>\n\n\n\n<p>The best part of this app is it streamlines the purchasing process and reduces the number of products that customers return. When customers can precisely envision what product suits them, they won&#8217;t return it frequently. <\/p>\n\n\n\n<br> <br>\n\n\n\n<p><strong>3) Store-Like\nExperience: <\/strong><\/p>\n\n\n\n<p>One of the biggest motivations for shoppers to shop at a retail store is the availability of products on neatly organized shelves and aisles. AR based ecommerce can replicate this \u201cretail aisle\u201d experience on digital avenues.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience-1024x768.jpg\" alt=\"Store like experience. \" class=\"wp-image-1613\" style=\"width:800px;height:400px\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience-300x225.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20768%22%3E%3C%2Fsvg%3E\" alt=\"Store like experience. \" class=\"wp-image-1613 lazyload\" style=\"width:800px;height:400px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20768%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience-300x225.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience-768x576.jpg 768w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/store-like-experience-1024x768.jpg\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br> With an AR app, an <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.futurismtechnologies.com\/services\/ecommerce\/\" target=\"_blank\" rel=\"dofollow noopener noreferrer\"><strong>e-commerce retailer<\/strong><\/a> can create a virtual shelf with various range of products, projecting it on the walls of a customer\u2019s living room. By just pointing and clicking on the products they\u2019re more interested in, customers can get more information about the same. <\/p>\n\n\n\n<p>Its obvious benefit is the way it brings proximity between the buyer and the product which is there on the screen, and not in the hands of buyers. Unless there is this psychological connection, conversion is a distant dream. &nbsp;&nbsp;<\/p>\n\n\n\n<br> <br>\n\n\n\n<p><strong>4) Making Products More\nComprehensible: <\/strong><\/p>\n\n\n\n<p>Nearly 95% of shoppers read online reviews before making a purchase, and <a aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/mytestimonialengine.com\/how-reviews-affect-purchasing-decisions-and-seo\/\" target=\"_blank\">72%<\/a> of customers don&#8217;t take action until they have read reviews. It\u2019s a clear reflection of the extra-cautiousness that buyers show while buying. They don\u2019t want to buy until they are sure about the usability and the quality of the product. That\u2019s their way to keep a buyer\u2019s guilt at bay. <\/p>\n\n\n\n<p>Online retailers, thus, need to create a system which will dispel all the initial doubts that buyers may have. AR based ecommerce, through AR manuals, is a potent weapon in achieving it.<\/p>\n\n\n\n<p>AR user manual&nbsp;exhibits the process of reading a\nproduct manual in an interactive way with a step-by-step virtual guide. &nbsp;Users, who are used to smart devices, can\neasily go through the details of the product. It doesn\u2019t just reduce the\nproduct evaluation time. It also cut shorts the unknown risks that customers\nmight have with the products.&nbsp; &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-1024x576.jpg\" alt=\"Owing to the immersive 3D experience integrated with AR Technology\" class=\"wp-image-1614\" style=\"width:800px;height:400px\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-1024x576.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-300x169.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-768x432.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-1568x882.jpg 1568w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E\" alt=\"Owing to the immersive 3D experience integrated with AR Technology\" class=\"wp-image-1614 lazyload\" style=\"width:800px;height:400px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20576%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-1024x576.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-300x169.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-768x432.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-1568x882.jpg 1568w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3.jpg 1600w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/ar-blog-image3-1024x576.jpg\"><\/figure>\n\n\n\n<p>Owing to the immersive 3D experience integrated with AR Technology, AR manual increases the chances of comprehensibility. With a simple scan of the appliance, the AR manual specifies all the useful instructions and features virtually.<\/p>\n\n\n\n<br> <br>\n\n\n\n<p><strong>In A Nutshell: <\/strong> <\/p>\n\n\n\n<p>It&#8217;s as clear as day that any online retailer who wishes to create a mark in the current times has to sit in the lap of AR based ecommerce.&nbsp; From customer experience to product presentation, AR is well-positioned to give perfect offerings. Only those retailers will reap the biggest benefits of AR and VR who will invest early. Shoppers also want something which will finally remove uncertainty from the online buying process. And AR, with all the futuristic innovations, can fulfill that want.&nbsp;  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any technology that can exert a positive impact on user experience will almost immediately be adopted by the e-commerce industry to sell products. The reason is online shoppers can\u2019t touch and feel the products. That luxury is an exclusive right of brick and mortar shops. Augmented reality (AR), with its ability to superimpose digital information &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/ar-based-ecommerce\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;AR Based Ecommerce: The Possible Use Cases&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[79,80],"class_list":["post-1610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ar-based-ecommerce","tag-augmented-reality-for-ecommerce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AR Based Ecommerce - Augmented Reality for Ecommerce<\/title>\n<meta name=\"description\" content=\"Starting from the buying experience to the customer service, AR based ecommerce is all set to disrupt the online selling. 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