{"id":1627,"date":"2019-07-22T14:46:22","date_gmt":"2019-07-22T14:46:22","guid":{"rendered":"https:\/\/www.futurismtechnologies.com\/blog\/?p=1627"},"modified":"2022-03-07T12:32:05","modified_gmt":"2022-03-07T12:32:05","slug":"digital-marketing-trends-for-manufacturing-2019","status":"publish","type":"post","link":"https:\/\/www.futurismtechnologies.com\/blog\/digital-marketing-trends-for-manufacturing-2019\/","title":{"rendered":"Digital Marketing Trends for Manufacturing in 2019"},"content":{"rendered":"<div style=\"text-align:center;\">\n<a href=\"https:\/\/www.linkedin.com\/company\/futurism-technologies\/\" style=\"display:inline-block; text-decoration:none; outline:0;\"><noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/linkedin-logo.png\" alt=\"LinkedIn\"><\/noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"LinkedIn\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/linkedin-logo.png\" class=\" lazyload\"><\/a>\n<a href=\"https:\/\/twitter.com\/FuturismTechno\" style=\"display:inline-block; text-decoration:none; outline:0;\"><noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/twitter-logo.png\" alt=\"Twitter\"><\/noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Twitter\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/twitter-logo.png\" class=\" lazyload\"><\/a>\n<a href=\"https:\/\/www.facebook.com\/FuturismTechnologies\/\" style=\"display:inline-block; text-decoration:none; outline:0;\"><noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-logo.png\" alt=\"Facebook\"><\/noscript><img decoding=\"async\" style=\"margin:0 5px\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Facebook\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/05\/facebook-logo.png\" class=\" lazyload\"><\/a>\n<\/div>\n\n\n\n<p>The asphyxiating rate at which digitalization is touching upon all the corners of businesses,&nbsp; virtual communication is going to hold a key in ensuring the steady flow of revenue. It\u2019s an ideal hunting ground for businesses, as this is where the potential customers of most of the businesses dwell. This is especially true for manufacturers who are finding it hard to acquire and retain customers. Growing competition has furthered the struggle of manufacturers. This is where digital marketing, with all the understanding of recent happenings and future trends, can give much-needed thrust to manufacturing marketing activities. <\/p>\n\n\n\n<p>However, the terrain of digitalization is fast-moving. Acing\nit demands a complete understanding of the direction in which it is all set to\nmove. Depending on our research and detailed conversations with leaders in the\nmanufacturing and marketing sectors, we have come up with four key digital\nmarketing trends for manufacturers. <\/p>\n\n\n\n<p><strong><font color=\"black\"> 1) Content Will Still Hold The Great Importance:<\/font><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-1024x614.jpg\" alt=\"Image of Business goal in digital marketing for manufacturers\" class=\"wp-image-1628\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-1024x614.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-300x180.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-768x461.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-1568x940.jpg 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20614%22%3E%3C%2Fsvg%3E\" alt=\"Image of Business goal in digital marketing for manufacturers\" class=\"wp-image-1628 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20614%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-1024x614.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-300x180.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-768x461.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-1568x940.jpg 1568w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-35-1024x614.jpg\"><\/figure>\n\n\n\n<p>Multiple touchpoints have changed the way people are buying now. Social media channels, print, websites are putting people close to the desired information about the product. That\u2019s precisely why B2B buyers are making their purchase decisions before even talking to anyone at your company. It underlines the need to establish a credible brand persona and thought leadership through insightful and informative white papers, blogs, e-books, and even videos to answer the customers\u2019 questions.<br> <\/p>\n\n\n\n<p>How Can Manufacturers Ace It? <\/p>\n\n\n\n<p>Publish regular, ongoing content like blogs, podcasts,\nsocial postings, and videos to fuel customer behavior. Understand that content\nresonates the most when it prioritizes the audience\u2019s informational needs over\na sales message. This is where non-promotional content becomes a vital cog in\nthe marketing machinery. <\/p>\n\n\n\n<p>Manufacturers should come up with a content calendar to make\nit easy for customers to engage regularly. That\u2019s the only way to turn browsers\ninto subscribers.<\/p>\n\n\n\n<p><strong><font color=\"black\"> 2) Proper Targeting Of Customers: <\/font>&nbsp;<\/strong><\/p>\n\n\n\n<p>Without segmentation and personalization, qualified leads\nwill be hard to come by. Manufacturers need to target customers who have shown\nsome kind of interest in the offerings. By taking help of customer behavior\nanalysis and tracking, it\u2019s possible to gauge interest levels of potential\ncustomers. It may boost the lead generation process by putting your sales\nrepresentative near the closure of the deal. There is no doubt that this will\nemerge as one of the most prominent digital marketing trends for manufacturers.<\/p>\n\n\n\n<p>How Can Manufacturers Ace It? <\/p>\n\n\n\n<p>Using data analytics and artificial intelligence, manufacturers can identify and target very specific audiences with accuracy. It can help them distribute the right communication with precision and provide a real-time, tangible opportunity to successfully engage with the right audience. <\/p>\n\n\n\n<p><br><strong><font color=\"black\"> 3) Automated Conversations:<\/font> <\/strong><\/p>\n\n\n\n<p>Getting used to the digitalized way of living, customers now\nprefer frictionless methods throughout the buying journey. That is playing a\nkey role in deciding the customer experience level of a business.&nbsp; Thus, if you are always late in anticipating\nand instantly answering the questions asked by your customer base, then you are\nabout to fall in the land of oblivion. And specifically, automation will have a\nsignificant say here. From automatic email sequences to scheduling regular\ncommunication, manufacturers have to establish newer communication lines with\ncustomers. <\/p>\n\n\n\n<p>How Can Manufacturers Ace It? <\/p>\n\n\n\n<p>Manufacturers can plan sequences to direct interested prospects\nto key content and messaging that moves them through the buyer journey. <\/p>\n\n\n\n<p>They must use the automation process to profile and\npersonalize content to the individual customer level.<\/p>\n\n\n\n<p>With the help of Manychat and other Facebook bots, they\nshould respond to customers\u2019 queries instantly and also build subscribers to\ntheir Messenger content. <\/p>\n\n\n\n<p>It will enable them to send tailored Facebook Messages to\ncustomers instead of an email blast.<\/p>\n\n\n\n<p><strong><font color=\"black\"> 4) Bigger And Better Role of Audience Analytics: <\/font> <\/strong><\/p>\n\n\n\n<p>Contrary to \u201cspray and pray\u201d approach of older marketing\ntechniques, digital marketing analytics arm you with insight like never before\ninto the mindset and interests of your customers. The numerical analysis helps\nyou understand the gaps that arise while moving customers through conversion\nsteps. As a result, you can spend money more judiciously by focusing on\nplatforms and messages that work. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/campaign.futurismtechnologies.com\/emailer\/Content_marketing_checklist.pdf\" target=\"_blank\" rel=\"noopener\"><noscript><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-1024x289.jpg\" alt=\"Checklist for content marketing for manufacturing industry\" class=\"wp-image-1629\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-1024x289.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-300x85.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-768x216.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12.jpg 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20289%22%3E%3C%2Fsvg%3E\" alt=\"Checklist for content marketing for manufacturing industry\" class=\"wp-image-1629 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20289%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-1024x289.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-300x85.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-768x216.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12.jpg 1334w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-1.12-1024x289.jpg\"><\/a><\/figure>\n\n\n\n<p>How Can Manufacturers Ace It? <\/p>\n\n\n\n<p>Know what customers are saying about your brand through\nsocial listening and feedbacks that your sales team gets. <\/p>\n\n\n\n<p>Identify the keywords and search terms that they are using\nto find you. <\/p>\n\n\n\n<p>Through this continuous examination of your audience\u2019s\nbehaviors, you may end up building a system that grows your customer base and\nthereby your business <\/p>\n\n\n\n<p>Manufacturers should constantly see how customers are\nresponding to their marketing system. It helps in refining the content all the\ntime to move your audience along the sales path and planning marketing touchpoints\nall along their journey.<\/p>\n\n\n\n<p>However, owning up the entire digital terrain is much more\ndifficult than it appears at surface level. The main reason is its polyphonic\nnature. The digital ecosystem is made up of multiple elements such as website\noptimization, social media, SEO, content marketing, and much more. Mastering\nthem with equal ease is not easy. But thinking about each element separately\nand optimizing it acutely can make the task simpler \u2013 and more importantly,\neffective. Let\u2019s begin with the website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br> <strong>Website Optimization: <\/strong><\/h4>\n\n\n\n<p>For countless customers, who have never seen any of your\nexecutives and who have never visited your store, your website is their first\ntouchpoint to your brand. It can make or break their perception about your\nbrand \u2013 something which decided the possibility of the final conversion. Eventually,\nit does affect your sales funnel. That\u2019s precisely why having a well-optimized\nwebsite holds immense importance. <\/p>\n\n\n\n<p>Tick mark the circles that apply to your website. The more\ncircles get a tick, the better your website. Your next step should be to fix\nthe issues for any of the circles you left unchecked. <\/p>\n\n\n\n<p><strong><font color=\"black\"> 1) Easy Findability&nbsp;&nbsp; <\/font><\/strong><\/p>\n\n\n\n<p>You have original meta descriptions on all pages <\/p>\n\n\n\n<p>Title tags are present on all pages <\/p>\n\n\n\n<p>Page titles are adequately optimized <\/p>\n\n\n\n<p>Title tags &amp; meta descriptions are strategically localized\n<\/p>\n\n\n\n<p>Alt Text is present on all of the images&nbsp; <\/p>\n\n\n\n<p>There is a sitemap.xml file in the root directory <\/p>\n\n\n\n<p><br><strong><font color=\"black\"> 2) Recommendable Customer Experience&nbsp; <\/font> <\/strong><\/p>\n\n\n\n<p>The website gets regular updates <\/p>\n\n\n\n<p>Website is mobile friendly and responsive across multiple\ndevices<\/p>\n\n\n\n<p>Website is browser agnostic <\/p>\n\n\n\n<p>The website does not autoplay a video with its sound turned\non <\/p>\n\n\n\n<p>A custom favicon has been loaded in the address bar<\/p>\n\n\n\n<p>The most important information is above the fold on the\nhomepage<\/p>\n\n\n\n<p>We have 404 pages to redirect visitors<\/p>\n\n\n\n<p><strong> <font color=\"black\"> 3) Landing Pages <\/font> <\/strong><\/p>\n\n\n\n<p>The website has specific pages for site visitors to use for\nrequesting more information&nbsp; <\/p>\n\n\n\n<p>Landing pages talk about equipment and capabilities for\nworking with potential customers<\/p>\n\n\n\n<p>The landing page offers a downloadable PDF with more details<\/p>\n\n\n\n<p>There is a provision for collecting leads name, company\nname, and email address <\/p>\n\n\n\n<p><strong> <font color=\"black\"> 4) Visual Storytelling <\/font> <\/strong><\/p>\n\n\n\n<p>The website has multiple, high-quality product photos of\neach product, shot from different angles <\/p>\n\n\n\n<p>The website has 360-degree view images of geometrically\ncomplex products<\/p>\n\n\n\n<p>All the products have 3D CAD models and 2D drawings<\/p>\n\n\n\n<p>Each product has CAD and BIM data files<\/p>\n\n\n\n<p>There are videos demonstrating the actual functionality of\nproducts <\/p>\n\n\n\n<p>There are prominent, branded, and easy-to-understand CTAs<\/p>\n\n\n\n<p><strong> <font color=\"black\"> 5) Website Performance Measurement <\/font><\/strong><\/p>\n\n\n\n<p>We collect benchmark data from Google Analytics, Google\nSearch Console, etc. <\/p>\n\n\n\n<p>The website regularly goes through HubSpot\u2019s website grader<\/p>\n\n\n\n<p>The website uses a heat-mapping tool like Hotjar or Crazy\nEgg to track visitor clicks<\/p>\n\n\n\n<p>We regularly evaluate our website data to see what\u2019s working\nand what\u2019s not<\/p>\n\n\n\n<p>All the website updates are analytics based&nbsp; <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/content-marketing-for-manufactures\/\">C<\/a><strong><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/content-marketing-for-manufactures\/\">ontent Marketing for Manufacturers<\/a>: <\/strong><\/h4>\n\n\n\n<p><br> Note that business buyers do not contact suppliers directly until <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/b2b-digital-evolution\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">57%<\/a> of the purchase process is complete. It suggests that before the first contact is made, the buyer has already formed opinions, learned specifications, and narrowed down options without the influence of the manufacturer. That\u2019s why it has become unavoidable to intervene early in the buyer\u2019s journey. Content remains the only efficient way to achieve it, as more than often, people come across your product through advertising or some marketing collateral. Naturally, it can quell all the initial hesitancy of customers by addressing the pressing issues.&nbsp; It\u2019s not a coincidence that CoSchedule says that marketers who document their content strategy are 538% more successful than those who don\u2019t.&nbsp; <\/p>\n\n\n\n<p>Despite this, only 25% of manufacturers have a sound content\nmarketing strategy. It mainly stems from the inability to generate content\nregularly and lack of understanding of inbound marketing funnel.&nbsp; <\/p>\n\n\n\n<p>Meaning Of the Inbound Marketing Funnel <\/p>\n\n\n\n<p>Like the traditional marketing funnel, inbound marketing\nfunnel varies due to elements such as pricing, your competitive landscape, and\nbusiness model. Generally, it has three distinct phases \u2014 education,\nevaluation, and conversion.<\/p>\n\n\n\n<p>These phrases echo the way modern buyers buy nowadays.\nFirst, they want to know as much about the product and explore more\n(education); then they try to analyze it (evaluation); and finally, they decide\nto buy a product (conversion). A fourth stage (delight) comes after buyers make\ntheir purchases, and you keep them happy through post-purchase services.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-1024x512.jpg\" alt=\"Outbound Marketing \" class=\"wp-image-1630\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-1024x512.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20512%22%3E%3C%2Fsvg%3E\" alt=\"Outbound Marketing \" class=\"wp-image-1630 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20512%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-1024x512.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33.jpg 1500w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-33-1024x512.jpg\"><\/figure>\n\n\n\n<p>Inbound marketing program should have content that meets the\nneeds of people at all three stages \u2014 assisting buyers at the top of the funnel\nmove to the middle, shift those in the middle to the bottom, and turn prospects\nat the bottom into customers. <\/p>\n\n\n\n<p>We have listed out some content ideas along with the\nappropriate content forms as per the funnel stage. <\/p>\n\n\n\n<p><strong> <font color=\"black\"> A) Top of Funnel Content Ideas<\/font><\/strong> <\/p>\n\n\n\n<p>At the top funnel, the aim should be to connect with the\nvisitors who have landed on your website due to organic SEO and smart PPC and\nSEM programs. Generally, they want authentic and detailed information about\nspecific products and services. Maybe, they are searching for answers to\nquestions, or want a possible fix to a problem that they\u2019re experiencing. <\/p>\n\n\n\n<p>This is where you need to assist them by providing helpful\ncontent to become part of your universe of contacts. You can utilize the\nfollowing content ideas:&nbsp; <\/p>\n\n\n\n<p>1) Blog Posts: <\/p>\n\n\n\n<p>Though blog posts are very common, different posts have\ndifferent purposes. For top of the funnel buyers, you should provide\neducational content that converts intricate concepts into useful insights. <\/p>\n\n\n\n<p>2) EBooks: <\/p>\n\n\n\n<p>To give a more detailed view of the topic, an introductory\ne-book is ideal. You can dig a bit deeper with e-book by elaborating the topic\nin more detail with the help of images, reports, and examples.<\/p>\n\n\n\n<p><strong> <font color=\"black\"> B) Middle of Funnel Content Ideas: <\/font><\/strong><\/p>\n\n\n\n<p>As opposed to the top of the funnel, which is widest, the\nmiddle of the funnel is often the deepest. The reason is the evaluation phase\ntakes the longest passage of time &#8211; especially for B2B buyers. Here,\nmanufacturers should build on the initial relationship with customers by\nestablishing trust, and starting to substantiate what separates them from their\ncompetitors with a variety of content. Through the content, you should provide\nkey and interesting information.&nbsp; Some of\nthe ways of implementing it in the content marketing for manufacturers are as\nfollow: <\/p>\n\n\n\n<p>1) Comparison Guides:<\/p>\n\n\n\n<p>In an era which is marred by too-much-similar products,\ndifferentiating solely based on products is extremely difficult.&nbsp; You can gain the much-needed competitive edge\nby creating a comparison guide that spells out the pros of your product more\nprofoundly \u2013 especially in comparison with your competitors\u2019 products. <\/p>\n\n\n\n<p>2) Buyer&#8217;s Guides:<\/p>\n\n\n\n<p>As soon as buyers reach closer to the bottom of the funnel,\nthey commence the process of selecting a supplier. You can earn their trust and\nguide them in the right direction with a step-by-step buying guide.<\/p>\n\n\n\n<p><strong><font color=\"black\"> C) Bottom of Funnel Content Ideas <\/font><\/strong><\/p>\n\n\n\n<p>This is the phase where a buyer is more or less convinced\nwith your product. This is the best chance to convert him\/her. You can be\nlittle promotional here, but not at the cost of the quality of the content.\nHere is how you can do it-&nbsp;&nbsp; <\/p>\n\n\n\n<p>1) Product Videos: <\/p>\n\n\n\n<p>Considering that videos now account for about <a href=\"http:\/\/www.insivia.com\/27-video-stats-2017\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">74%<\/a> of all online traffic today, videos should be your preferred channel to propagate your message. Thankfully, there are enough tools in the market that let you create a visual representation of your products.&nbsp; <\/p>\n\n\n\n<p>2) Brochures:<\/p>\n\n\n\n<p>At this phase, buyers want to judge your ability to deliver\nyour stated capabilities. Specification sheets and brochures explaining your\nproducts and services can serve that purpose perfectly. If you are a maker of\nindustrial instruments, you can create detailed brochures and specification\nsheets for their different product lines.&nbsp;\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/seo-for-manufacturing-companies\/\">SEO for Manufacturing is Evolving<\/a><\/strong><\/h4>\n\n\n\n<p>As we have discussed earlier, till the time business buyers talk with the supplier, they have performed thorough research on the product. Their go-to method for accomplishing it is to visit the multiple touchpoints of a brand \u2013 making SEO for manufacturers almost unavoidable. That\u2019s primarily because it\u2019s the SEO that makes your brand more visible to the eyes of the buyers. This supreme importance of SEO has made us to out a well-oiled SEO strategy for the manufacturers. Here are SEO tips that any manufacturer who wishes to be successful should implement.<\/p>\n\n\n\n<p><strong><font color=\"black\"> 1) Start with Your Audience:<\/font><\/strong><\/p>\n\n\n\n<p>Unless and until SEO efforts are targeted, they won\u2019t yield many benefits to the manufacturers. That\u2019s because the buyers you want to attract are from consumers that are the target of other industries&#8217; SEO efforts.<\/p>\n\n\n\n<p>That\u2019s where audience analysis shines with greater importance. It enables you to go beyond demographic analysis and develop a personalized profile of ideal buyers. In addition, you can understand your audience&#8217;s pain points, which in turn can shape your SEO strategy. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-1024x512.jpg\" alt class=\"wp-image-1631\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-1024x512.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20512%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-1631 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20512%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-1024x512.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34.jpg 1500w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-34-1024x512.jpg\"><\/figure>\n\n\n\n<p><strong><font color=\"black\"> 2) Select The Right Keywords:<\/font> <\/strong><\/p>\n\n\n\n<p>As keywords make it possible for people to find your\nwebsite, they find the kernel of your SEO strategy. That\u2019s why it becomes extremely\nimportant to select keywords after creating buyer personas and identifying\ntheir wants, needs, and motives. Ignoring it may result in reduced traffic on\nyour website. Your keywords should reflect the terms and phrases that people\nare using while they are in a search mode. Without this, it\u2019s hard to be on the\ntop of the search engine results pages (SERP).<\/p>\n\n\n\n<p>Note that generally, short-tail keywords have high search\nvolume and high competition. However, problem with them is that it\u2019s hard to\ngauge the user intent behind them.&nbsp; For\nexample, a search for \u201cindustrial equipment\u201d may have multiple motivations\nbehind it like &#8211; <\/p>\n\n\n\n<p>Researching industrial equipment<\/p>\n\n\n\n<p>Purchasing industrial equipment<\/p>\n\n\n\n<p>Understanding industrial equipment types<\/p>\n\n\n\n<p>Maintaining industrial equipment<\/p>\n\n\n\n<p>Repairing industrial equipment<\/p>\n\n\n\n<p>Operating industrial equipment<\/p>\n\n\n\n<p>Selling industrial equipment<\/p>\n\n\n\n<p><br>\nThat\u2019s why sometimes it\u2019s better to use long-tail keywords. Instead of using\n\u201cindustrial equipment\u201d, SEO for manufacturer\u2019s strategy can narrow its focus. You\nshould target the most valuable keywords first, and then move on to the less\nvaluable ones.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p><strong><font color=\"black\"> 3) Metadata Optimization:<\/font><\/strong><\/p>\n\n\n\n<p>Metadata is nothing but a snippet of code hidden within the header of a webpage that allows search engines to comprehend the genesis of your page. Note that Google wants to showcase the most relevant pages all the time, and metadata enables search engines to know that your page has what users are looking for. Since the manufacturing sector since the segment is becoming increasingly competitive. Optimizing metadata means a lot.<\/p>\n\n\n\n<p>This is how meta titles look \u2013 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/06\/blog2.png\" alt><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/06\/blog2.png\" class=\" lazyload\"><\/figure>\n\n\n\n<p><strong><font color=\"black\"> 4) Eliminate 404 Pages:<\/font><\/strong><\/p>\n\n\n\n<p>A 404 error pops up when users try to navigate to a page on your site that does not exist. It may also occur if you have deleted pages or products on your website. Note that it doesn\u2019t just damage the user experience. In case Google indexes more 404 pages, it shows that your website isn\u2019t functioning well, which can hurt your search engine rankings. <\/p>\n\n\n\n<p>You can overcome this problem by creating a 301 redirect. It\ndirects users and search engines to another webpage.<\/p>\n\n\n\n<p><strong> <font color=\"black\"> 5) Quantify The Lead Generation: <\/font><\/strong> <\/p>\n\n\n\n<p>Like every other marketing activity, SEO should be measurable. Without setting up the proper performance indices, it\u2019s hard to measure the possible effectiveness of the SEO efforts. <\/p>\n\n\n\n<p>Unlike other industries, the manufacturing industry should implement improved key performance indicators. One can be a total generated number of new leads and prospects. Before commencing any marketing collateral, thus, it\u2019s important to know how many leads this post\/keyword will generate. Using Google Analytics and HubSpot tools, you can make a direct connection between both variables.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/social-media-for-manufacturing-companies\/\">Social Media for<\/a><\/strong><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/social-media-for-manufacturing-companies\/\"> Manufacturing Companies<\/a><\/h4>\n\n\n\n<p>With a number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, and on an average, Americans spending over 300 minutes a week on social media, there is no doubt that social media has become the place where your target audience resides. But, it\u2019s important to note that not all social media platforms are created the same. &nbsp;Facebook is more of a place where people expose their personal lives to others, while Twitter mostly acts as a megaphone to celebrities.&nbsp; LinkedIn was designed specifically as a meet-up platform where professionals could strengthen their networking. <\/p>\n\n\n\n<p>Clearly, different platforms exist because each one specializes in different kinds of content and different interactions. For the industrial manufacturing industry, which isn\u2019t recognized for offering products that ensure general buzz, it\u2019s extremely important to know which outlet has the best results. And this inability to identify the right platform and its right use is precisely what has created the chasm between manufactures and social media. That\u2019s understandable as the possibility of wasting time and money on an ineffective social media channel scares away many manufacturers.<br> <br> To help you out, we have come up with the proven ways through which manufacturers can ace the art of social media. <\/p>\n\n\n\n<p><strong> <font color=\"black\"> A) Creating Thought Leadership: <\/font> <\/strong><\/p>\n\n\n\n<p>Note that social media was not meant to be a sales tool. This is the prime reason why studies have found that people come to Twitter to \u201cdiscover something new and interesting. Clearly, social media content needs to be engaging as well as helpful to potential buyers. <\/p>\n\n\n\n<p>There is no prize for guessing that people are in a constant search for quality information. That\u2019s where your content should become more than a mere sales pitch. You should talk about your vision for the manufacturing process, the future trends, challenges that harm most of the manufacturers.&nbsp; It\u2019s then east to understand why <a href=\"https:\/\/www.statista.com\/statistics\/188447\/influence-of-global-social-media-marketing-usage-on-businesses\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">69%<\/a> are developing loyal fans for their brands via social media marketing. The Roden Group shows how to do it. <br><\/p>\n\n\n\n<p><strong><font color=\"black\"> B) Boost The Networking: <\/font><\/strong><\/p>\n\n\n\n<p>Though tradeshows are still effective ways of boosting your network base, they eat up a lot of time and money. Also, they are extremely hard to scale. Social media quells these issues, as it came into existence with the purpose of letting people communicate with each other. <br> <br> Moreover, with the help of multiple networking groups, it makes connections with contacts who would be difficult to reach offline.&nbsp; One such example is of the Society of Manufacturing Engineers (SME) group on Twitter. With more than 49,000 followers and regular discussions on important issues, you can give a boost to your network.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We talked <a href=\"https:\/\/twitter.com\/hashtag\/manufacturing?src=hash&amp;ref_src=twsrc%5Etfw\">#manufacturing<\/a> with the next generation. Their responses were amazing. \ud83d\udcad\u2699\ufe0f <a href=\"https:\/\/t.co\/dZJMRr6JH5\">pic.twitter.com\/dZJMRr6JH5<\/a><\/p>&mdash; SME (@SME_MFG) <a href=\"https:\/\/twitter.com\/SME_MFG\/status\/925016120247144448?ref_src=twsrc%5Etfw\">October 30, 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><strong><font color=\"black\"> C) Display Your Capabilities: <\/font><\/strong><\/p>\n\n\n\n<p>Due to its audiovisual nature, social media is a great platform to showcase your capabilities. As people only remember about <a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy#sm.000001bddsqd8e3qpoz1x65156ynj\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">10%<\/a> of the information they hear three days later and that number jumps to 65% of the material when the same information gets combined with a relevant image, visual storytelling should become the de-facto way for manufacturing marketers.<\/p>\n\n\n\n<p><strong><font color=\"black\"> &nbsp;D) Website Traffic Utilization: <\/font> <\/strong><\/p>\n\n\n\n<p>If you aren\u2019t on Google, you don\u2019t exist for your potential\ncustomers. That\u2019s why becoming discoverable shines with incredible importance. Social\nmedia posts can prove helpful in this context, as both Moz and Searchmetrics\ngive Facebook and Google+ significant importance in their annual search engine\ndata correlation studies. &nbsp;<\/p>\n\n\n\n<p>Well executed and strategically distributed promotional posts, which are not overly \u201csalesly\u201d, can drive enough website traffic. Note that <a href=\"https:\/\/blog.shareaholic.com\/social-media-traffic-trends-07-2014\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">23.39%<\/a> of website referral traffic comes from Facebook. Clearly, your potential customers will be engaged through your posts, albeit if you give them a compelling reason to do so. <\/p>\n\n\n\n<p>Selecting the Right Digital Marketing Agency &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/campaign.futurismtechnologies.com\/emailer\/Digital_Marketing_Checklist.pdf\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-1024x289.jpg\" alt=\"Digital Marketing Checklist\" class=\"wp-image-1632\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-1024x289.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-300x85.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-768x216.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21.jpg 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20289%22%3E%3C%2Fsvg%3E\" alt=\"Digital Marketing Checklist\" class=\"wp-image-1632 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20289%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-1024x289.jpg 1024w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-300x85.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-768x216.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21.jpg 1334w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/SEO-checklist-21-1024x289.jpg\"><\/a><\/figure>\n\n\n\n<p>Now, after analyzing the various facets that form the\nstructure of digital marketing, the next step is to select the right digital\nmarketing agency. This seemingly simple act may prove extremely hard \u2013\nespecially due to the overcrowded scenario of digital marketers. Note that even\nif agencies can handle other businesses, a one size fits all method does not\nwork for the manufacturing industry. A thorough background checking of the\nselected agencies, thus, becomes of vital importance. <\/p>\n\n\n\n<p>Here are the five critical steps you should implement while selecting a digital marketing agency for manufacturers.<\/p>\n\n\n\n<p><strong><font color=\"black\"> 1) Look For The Specialization:<\/font><\/strong><\/p>\n\n\n\n<p>The most important thing is the agency which you would\nchoose should have the specialties to meet your business goals. That\u2019s because\nagencies that cater to various businesses generally create campaigns and\nstrategies that may not prove effective in the manufacturing and industrial\nsectors. This mismatch with your goals may result in wasted time and money. <\/p>\n\n\n\n<p>However, it doesn\u2019t mean that a car manufacturer should hire an agency that specializes in car marketing. But you should rely on an agency that works specifically in the manufacturing industry from a marketing perspective. In that case, the agency can quickly move from the research phase of the marketing process to the implementation phase. Consequently, it will start giving you results much faster.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p><strong><font color=\"black\"> 2) Identify the Capabilities:<\/font><\/strong><\/p>\n\n\n\n<p>Generally, agencies have a certain domain of services where they specialize. You may come across website design agencies that offer marketing services in addition. Though it\u2019s not right to reject them squarely, selecting them may prove costly. That\u2019s because digital marketing always stands on the verge of change. It\u2019s important to hire an agency that keeps itself abreast with the current happenings in the digital marketing world. The agency that offers digital marketing as add-ons may not be the right one. <\/p>\n\n\n\n<p>Note that manufacturing companies get business from OEMs by\noffering a value proposition that they can become a single source. As most of\nthe OEMs are on LinkedIn, social media management will work for you only if the\nagency specializes in LinkedIn. Facebook and Twitter aren\u2019t the ideal hunting\ngrounds for manufacturers. <\/p>\n\n\n\n<p><strong><font color=\"black\"> 3) Scrutinize The Agency Meticulously: &nbsp;&nbsp;<\/font><\/strong>&nbsp;<\/p>\n\n\n\n<p>You can judge the agency based upon what kind of results\nthey have achieved for themselves. Try to take a deeper look into its work,\ntalk to its existing and previous clients, and ask for references. If you want\nan agency that needs blog management, try to analyze how it runs its own and\nclients\u2019 blogs. If you are looking for an agency that specializes in SEO, see\nwhere it ranks in search for terms in its industry.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/06\/manu-selection-768x453.png\" alt=\"Google SEO result for keyword\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Google SEO result for keyword\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/06\/manu-selection-768x453.png\" class=\" lazyload\"><\/figure>\n\n\n\n<p><strong><font color=\"black\"> 4) Gauge the Monitoring Skills of the Agency <\/font><\/strong><\/p>\n\n\n\n<p>If you can\u2019t measure it, you can\u2019t manage it. Hiring a digital marketing agency doesn\u2019t breach this axiom. And without scientific means of collecting and analyzing data. That\u2019s why you should have a complete understanding of each potential marketing partner\u2019s approach to the following &#8211; <\/p>\n\n\n\n<p>1<strong>. Tools<\/strong>: See what kind of tools and software the agency uses across different digital marketing channels and tactics<\/p>\n\n\n\n<p>2. <strong>Metrics<\/strong>: Identify the performance metrics that the agency monitor.<\/p>\n\n\n\n<p>3. <strong>Expertise<\/strong>: The best tools and metrics will mean nothing if the right people are not at the helm. Try to know more about the people who will be working on your account, including details such as certifications, credentials, and hands-on experience.<\/p>\n\n\n\n<p>4. <strong>Reporting<\/strong>:&nbsp; Transparency is key to any successful partnership. The agency should keep you in the loop regularly about the marketing activities and outcomes. The easiest way of evaluating the reporting ability of an agency is to ask for sample reports related to the services you are interested in.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/campaign.futurismtechnologies.com\/campaign\/digital-marketing\/dmlanding\/\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" width=\"1003\" height=\"319\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg\" alt=\"Hire Digital Marketing expert\" class=\"wp-image-2007\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg 1003w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-300x95.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-768x244.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-560x178.jpg 560w\" sizes=\"(max-width: 1003px) 100vw, 1003px\"><\/noscript><img decoding=\"async\" width=\"1003\" height=\"319\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201003%20319%22%3E%3C%2Fsvg%3E\" alt=\"Hire Digital Marketing expert\" class=\"wp-image-2007 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201003%20319%22%3E%3C%2Fsvg%3E 1003w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg 1003w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-300x95.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-768x244.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-560x178.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg\"><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The asphyxiating rate at which digitalization is touching upon all the corners of businesses,&nbsp; virtual communication is going to hold a key in ensuring the steady flow of revenue. It\u2019s an ideal hunting ground for businesses, as this is where the potential customers of most of the businesses dwell. This is especially true for manufacturers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/digital-marketing-trends-for-manufacturing-2019\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Digital Marketing Trends for Manufacturing in 2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Trends for Manufacturing in 2019 - Futurism Technologies<\/title>\n<meta name=\"description\" content=\"Depending on our research &amp; detailed conversations with leaders in the manufacturing sectors,we came up with digital marketing trends for manufacturing 2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.futurismtechnologies.com\/blog\/digital-marketing-trends-for-manufacturing-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Trends for Manufacturing in 2019 - 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