{"id":1686,"date":"2019-07-31T11:51:52","date_gmt":"2019-07-31T11:51:52","guid":{"rendered":"https:\/\/www.futurismtechnologies.com\/blog\/?p=1686"},"modified":"2022-04-01T12:38:30","modified_gmt":"2022-04-01T12:38:30","slug":"vr-based-ecommerce","status":"publish","type":"post","link":"https:\/\/www.futurismtechnologies.com\/blog\/vr-based-ecommerce\/","title":{"rendered":"VR Based Ecommerce and its Various Contours"},"content":{"rendered":"<p>Apart from getting larger audiences and being global, e-commerce has come a long way. Since differentiating solely on products is getting difficult, it is focusing more on delivering a unique experience to the shoppers. And in that attempt, it is keeping no stone unturned; VR &#8211; based e-commerce can vouch for it. <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What is Virtual Reality (VR)?<\/strong><\/h4>\n\n\n\n<br> <br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39.jpg\" alt=\"What is Virtual Reality?\" class=\"wp-image-1691\" width=\"885\" height=\"443\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39-768x384.jpg 768w\" sizes=\"(max-width: 885px) 100vw, 885px\"><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20885%20443%22%3E%3C%2Fsvg%3E\" alt=\"What is Virtual Reality?\" class=\"wp-image-1691 lazyload\" width=\"885\" height=\"443\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20885%20443%22%3E%3C%2Fsvg%3E 885w\" sizes=\"(max-width: 885px) 100vw, 885px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39-768x384.jpg 768w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-39.jpg\"><\/figure><\/div>\n\n\n\n<p>Though VR is the buzzword, some obscurities about it need to weed out. Known as immersive multimedia or computer-simulated reality, VR is a combination of technology and experience designed to create immersive environments to make users feel that they\u2019ve truly entered simulated environments. Due to its unbridled storytelling potential, VR has already been adopted by the entertainment and travel industry. Other industries are slowly getting in terms with it. <\/p>\n\n\n\n<br> <br>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Riding the Superman virtual reality roller coaster at Six Flags\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/d2u2svMZzdw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<br> <br>\n\n\n\n<p>Note that the retail industry is trying hard to engage customers through seamless omnichannel experiences, which begins with a durable focus on mobile optimization. This is especially important for ecommerce, as conversion rates on mobile devices are <a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.mobify.com\/insights\/2016-ecommerce-mobile-conversion-rate-benchmarks\/\" target=\"_blank\">rising<\/a> continuously.&nbsp; This what makes VR based Ecommerce a natural extension for the existing online sellers. With inventions like 3D printing, facial recognition software, and wearable tech picking up steam, customers expect experiential retail practices that accentuate delight factors. With <a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.readycloud.com\/info\/virtual-shopping-statistics-the-future-ecommerce-experience\" target=\"_blank\">66%<\/a> of shoppers are interested in buying items using VR, many experts believe that VR is going to be for Generation Z what smartphones are to Millennials.<\/p>\n\n\n\n<p>Let\u2019s ponder over the role that VR is likely to play in the ecommerce world in the coming future.<\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"> <strong>1) Story Telling: <\/strong><\/h4>\n\n\n\n<p><strong> <\/strong>For online sellers, it\u2019s extremely hard to create a significant competitive edge based upon the products alone. It will be achieved only through innovative experience \u2013 both in terms of the overall buying experience and the product evaluation process. Even though your product has the same attributes that other products have, you can put it in a different light by weaving an engaging story around it. There is enough evidence to prove that this approach <a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.adweek.com\/brand-marketing\/infographic-how-storytelling-helping-brands-sell-more-products-175524\/\" target=\"_blank\">increases conversion rates<\/a>. And VR based e-commerce is perfectly poised to nourish this approach.<\/p>\n\n\n\n<p>Assume that you are in the business of beauty products. With VR, you can create a full 360-degree visualization of how you ethically source each ingredient.&nbsp; You can showcase how environment-friendly your process is, how stringent your quality checks are, and how well you treat your employees.&nbsp; Your customers can experience all of this instead of simply reading about it. That\u2019s the magic of VR based ecommerce. <\/p>\n\n\n\n<br> <br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/vr-blog.jpg\" alt class=\"wp-image-1690\" width=\"616\" height=\"344\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/vr-blog.jpg 600w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/vr-blog-300x168.jpg 300w\" sizes=\"(max-width: 616px) 100vw, 616px\"><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20616%20344%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-1690 lazyload\" width=\"616\" height=\"344\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20616%20344%22%3E%3C%2Fsvg%3E 616w\" sizes=\"(max-width: 616px) 100vw, 616px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/vr-blog.jpg 600w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/vr-blog-300x168.jpg 300w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/vr-blog.jpg\"><\/figure><\/div>\n\n\n\n<br> <br>\n\n\n\n<p>Patron Tequila, the premium tequila brand, uses VR to take its audience on a journey through the product\u2019s fruition. With the help of live-action video and 3D graphics, it delivers \u201cThe Art of Patron Virtual Reality Experience\u201d at live events, retail locations, and on the Art of Patron website. This VR application allowed Patron Tequila loyalists a virtual tour of the brand\u2019s distillery in Jalisco, Mexico. &nbsp;<\/p>\n\n\n\n<p>Though it took 5 months to create it, the accumulation of 20, 0000 YouTube views proved how effective immersive storytelling could be for marketing. <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Product Testing: <\/strong><\/h4>\n\n\n\n<br> <br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40.jpg\" alt=\"VR Product testing\" class=\"wp-image-1692\" width=\"880\" height=\"440\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40-768x384.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\"><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20880%20440%22%3E%3C%2Fsvg%3E\" alt=\"VR Product testing\" class=\"wp-image-1692 lazyload\" width=\"880\" height=\"440\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20880%20440%22%3E%3C%2Fsvg%3E 880w\" sizes=\"(max-width: 880px) 100vw, 880px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40-768x384.jpg 768w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2019\/07\/Webp.net-compress-image-40.jpg\"><\/figure><\/div>\n\n\n\n<p>Online buyers want to be absolutely sure about the product before buying it. It\u2019s understandable too, as unlike physical store, they can\u2019t touch and feel the products while buying online. Therefore, it\u2019s extremely important to establish trust between products and buyers. With an innate ability to elaborate the details, VR based ecommerce can become a silver bullet here. <\/p>\n\n\n\n<p>With a <a rel=\"dofollow noopener noreferrer\" aria-label=\"blend of AR (opens in a new tab)\" href=\"https:\/\/www.futurismtechnologies.com\/blog\/ar-based-ecommerce\/\" target=\"_blank\">blend of AR<\/a> and VR, online sellers can allow customers to virtually try their products without physically trying them. More importantly, these technologies can simulate the customers\u2019 environment in which those products might be used. <\/p>\n\n\n\n<br> <br>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) Personalized Experience: <\/strong><\/h4>\n\n\n\n<br> <br>\n\n\n\n<p>Using cardboard VR viewer, online sellers can give\ncustomers, irrespective of their geographical locations, a unique personalized\nexperience. When items are added to their cart, shoppers can see a series of\nrelated products, creating a consistent shopping experience determined by their\npersonal preferences and shopping history.<\/p>\n\n\n\n<p>Though it shares uncanny similarity with mobile shopping, this approach of VR based ecommerce is a slight difference between mobile shopping and the cardboard VR viewer. In the latter case, customers have the opportunity to experience the products from all the angles with the freedom to move, rotate, and zoom in on them.<\/p>\n\n\n\n<br> <br>\n\n\n\n<p>By letting customers to explore every aspect of the products, it is giving new meaning to the phrase \u201cwhat you see is what you get.\u201d Along with making the customers comfortable while shopping, it is also creating positive vibes around the product \u2013 something which is a must to bridge a common \u201ctrust gap\u201d that might have developed between products and potential customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <strong><br> In A Nutshell: <\/strong><\/h4>\n\n\n\n<br> <br>\n\n\n\n<p>Regardless of your love for VR, VR-based e-commerce is rapidly becoming a new norm. The main reason is it is allowing online sellers to put their products in front of customers no matter where they are. Brands have already tested success with AR. Now, it\u2019s time for VR to storm.&nbsp;<a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/time.com\/4273885\/virtual-reality-shopping\/\" target=\"_blank\">Jeff Booth<\/a> was right when he announced that \u201cinteraction leads to immersion, and immersion leads to conversion.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apart from getting larger audiences and being global, e-commerce has come a long way. Since differentiating solely on products is getting difficult, it is focusing more on delivering a unique experience to the shoppers. And in that attempt, it is keeping no stone unturned; VR &#8211; based e-commerce can vouch for it. What is Virtual &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/vr-based-ecommerce\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;VR Based Ecommerce and its Various Contours&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VR Based Ecommerce and its Various Contours - Futurism Technologies<\/title>\n<meta name=\"description\" content=\"VR-based ecommerce is all set to bridge the trust gap between products and potential customers. 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