{"id":1981,"date":"2020-03-25T15:59:01","date_gmt":"2020-03-25T15:59:01","guid":{"rendered":"https:\/\/www.futurismtechnologies.com\/blog\/?p=1981"},"modified":"2024-12-20T09:44:54","modified_gmt":"2024-12-20T09:44:54","slug":"how-digital-marketing-can-help-businesses-survive-the-covid-19-gloom","status":"publish","type":"post","link":"https:\/\/www.futurismtechnologies.com\/blog\/how-digital-marketing-can-help-businesses-survive-the-covid-19-gloom\/","title":{"rendered":"How Digital Marketing Can Help Businesses Survive the Covid-19 Gloom"},"content":{"rendered":"<p> The specter of Covid-19 is looming large. With the complete halting of vehicles&#8217; and peoples\u2019 movement, the businesses are already feeling the devastating pinch. That\u2019s understandable so as there is a total disappearance of all possible channels connected to live events and conferences \u2013 putting more barriers on face-to-face business. It\u2019s needless to say that businesses may be looking at massive losses. <\/p>\n\n\n\n<p> However, there is a silver lining to it. With more and more people are self-quarantining themselves, it\u2019s only natural that they will be hooked to the internet and social media accounts. And that\u2019s where digital marketing can give the much-needed boost to your currently dormant business. The reason is simple. When the whole world is going through a lockdown, your potential or existing customers can\u2019t come to you. But through the viral nature of the internet, you could be a click away from them. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/campaign.futurismtechnologies.com\/campaign\/digital-marketing\/dmlanding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" width=\"1003\" height=\"319\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg\" alt=\"Hire Digital Marketing Experts\" class=\"wp-image-2007\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg 1003w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-300x95.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-768x244.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-560x178.jpg 560w\" sizes=\"(max-width: 1003px) 100vw, 1003px\"><\/noscript><img decoding=\"async\" width=\"1003\" height=\"319\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201003%20319%22%3E%3C%2Fsvg%3E\" alt=\"Hire Digital Marketing Experts\" class=\"wp-image-2007 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201003%20319%22%3E%3C%2Fsvg%3E 1003w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg 1003w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-300x95.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-768x244.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert-560x178.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg\"><\/a><\/figure>\n\n\n\n<p><strong>Financial and Logical Rationale That Lies in Opting for The Digital Marketing &#8211;<\/strong><\/p>\n\n\n\n<p> Being in the industry for more than 15 years, it\u2019s easy for us to gauge that if you are doing anywhere between $1 and $5 million in sales per year, you might be spending&nbsp;7% to 8%&nbsp;of gross revenue on advertising and marketing. Ideally, you should be maintaining this level of expenditure to keep your revenue wheels spinning. But as lockdown is the most visible scenario all across the globe, it might be a wise decision to curtail it &#8211; albeit momentarily. <\/p>\n\n\n\n<p> But at the same time, you need a viable option to cover up that cutting, which is going to result in lesser visibility of your business.&nbsp; Since the operational cost of digital marketing is much lesser than that of traditional marketing, the former always score better in terms of ROI- the thing that the distressed businesses need most in this panic situation. Note that you have already invested in structuring your processes and workflow, safeguarding data quality with stringent measurements, constructing an audience and customer base, and generating quality content that ranks. Why let it remain dysfunctional? Digital marketing perfectly chips in to ensure the steady distribution of the quality content to the targeted audience &#8211; something which traditional marketing cannot do when there are no people on the streets.  <\/p>\n\n\n\n<p> Another important thing is there are greater chances that others are about to panic and undervalue the influence of non-action on their 6- to 12 months\u2019 business horizon. Naturally, their engagement will drop, publishing will be skewed. This is what precisely opens up an opportunity for you to move ahead and come out on top. We have pinpointed 6 digital marketing components through which you can achieve it. <\/p>\n\n\n\n<p><strong>1) Use Webinars<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars.jpg\" alt=\"Use Webinars\" class=\"wp-image-1982\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars-560x280.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E\" alt=\"Use Webinars\" class=\"wp-image-1982 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars-560x280.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Webinars.jpg\"><\/figure>\n\n\n\n<p> With self-isolation and social distancing, people have more time in their hands. Guide them to make better use of this time by educating themselves about your products\/services. And being visual and interactive, webinars are tailor-made for this task. <\/p>\n\n\n\n<p> You can create how-to webinars or webinars that explain in detail the tangible benefits of your products\/services. Involve the key members of your organization. Or, to spice it up and get more reach, you can take the help of influencers. Note that this can be a very effective marketing tactic in B2B, as&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.searchenginejournal.com\/91-of-b2b-professionals-say-webinars-are-their-preferred-type-of-content\/309905\/\" target=\"_blank\">91%<\/a>&nbsp;of professionals say webinars are their preferred content format for learning. <\/p>\n\n\n\n<p><strong>2) Switch Up Call to Action to Remain Relevant<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant.jpg\" alt=\"Switch up call to action\" class=\"wp-image-1983\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant-560x280.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E\" alt=\"Switch up call to action\" class=\"wp-image-1983 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant-560x280.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Switch-Up-Call-to-Action-to-Remain-Relevant.jpg\"><\/figure>\n\n\n\n<p> Small changes to CTA\u2019s will let you capitalize and convert the traffic you\u2019re spawning rather than wasting it away by being unsure how you are functioning. It\u2019s, thus, important to evaluate your CTA\u2019s and make necessary changes to reflect the current situation. For instance, instead of proposing a consultation, you can offer a \u201cFree Video Consultation\u201d and arrange a skype call. There is no point in having Contact Us CTA in your email or other conversation. No one is going to call you or visit you in this time of universal quarantine. Instead, you can say \u201cChat Now Via WhatsApp.\u201d This is the only way you can make people act in a way that benefits you. <\/p>\n\n\n\n<p><strong>3) Develop Your Online Reviews Strategy<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy.jpg\" alt=\"Online Reviews Strategy\" class=\"wp-image-1984\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy-560x280.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E\" alt=\"Online Reviews Strategy\" class=\"wp-image-1984 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy-560x280.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Develop-Your-Online-Reviews-Strategy.jpg\"><\/figure>\n\n\n\n<p> People don\u2019t trust all-too-glossy and pompous marketing communication that comes from businesses. The inherently &#8220;salesly&#8221; tone of those efforts repels people. They are more likely to trust the reviews posted by the actual users of services\/products. It\u2019s not a coincidence that&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/hostingtribunal.com\/blog\/online-review-statistics\/#gref\" target=\"_blank\">72%<\/a>&nbsp;of customers won\u2019t take action until they read reviews. <\/p>\n\n\n\n<p> The effectiveness of reviews become even more relevant in the times of quarantine, where people are desperately looking for products. With the possible shortage in mind, people tend to hoard products. And if they come across good reviews about your products in these trying times, they are just inches away from the final conversion. If a single business review can boost its conversions by&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/hostingtribunal.com\/blog\/online-review-statistics\/#gref\" target=\"_blank\">10%<\/a>, imagine what 100 or 200 reviews can do. Just think. <\/p>\n\n\n\n<p> You can write some template responses and hand over them to your online reputation management team. Give them the tools for monitoring reviews. Make it clear to them what is required from them as far as measuring the value of reviews, and monthly reporting is concerned. <\/p>\n\n\n\n<p><strong>4) Be Persistent with Email Marketing<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing.jpg\" alt=\"Email Marketing\" class=\"wp-image-1985\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing-560x280.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E\" alt=\"Email Marketing\" class=\"wp-image-1985 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing-560x280.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Be-Persistent-with-Email-Marketing.jpg\"><\/figure>\n\n\n\n<p> With Covid-19 allowing no face-to-face conversation with potential customers, businesses need to find ways to reach out to them. And considering the emails\u2019 ability to create personalized, targeted, and accessible communication, they are the silver bullets for businesses in this regard. It\u2019s not a coincidence that the eMarketer study has calculated the median email marketing ROI as 122%. That\u2019s almost four times higher than any other digital marketing channel. <\/p>\n\n\n\n<p><strong>5) Use Paid Advertising<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising.jpg\" alt=\"Paid Marketing\" class=\"wp-image-1986\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising-560x280.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E\" alt=\"Paid Marketing\" class=\"wp-image-1986 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising-560x280.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Use-Paid-Advertising.jpg\"><\/figure>\n\n\n\n<p> Though some may feel that investing in paid marketing is counterproductive in current economic insecurity, with less competition due to others in your industry taking away their investments, you can achieve farfetched results with a minimum budget. Certain search terms may begin to peak. You can take advantage of exploring fresh keywords to identify new niches that you can mark. <\/p>\n\n\n\n<p> Understand that even if people are in self-isolation, they still need products and services \u2013 making them search for the same via the internet. Driving relevant traffic to your website via search, shopping, or display ads, thus, can become a great revenue booster. <\/p>\n\n\n\n<p> If cost becomes a challenge, there are cheaper alternatives to generate traffic. Bing, Yahoo, and Google Display Ads are great affordable alternatives to keep costs under control. Don\u2019t forget that the key is to ensure that your brand remains visible to your target audience. <\/p>\n\n\n\n<p><strong>6) Keep Your SEO Intact<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact.jpg\" alt=\"SEO Intact\" class=\"wp-image-1987\" srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact-560x280.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"400\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E\" alt=\"SEO Intact\" class=\"wp-image-1987 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20400%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact.jpg 800w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact-300x150.jpg 300w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact-768x384.jpg 768w, https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact-560x280.jpg 560w\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/03\/Keep-Your-SEO-Intact.jpg\"><\/figure>\n\n\n\n<p> Even if the world is in quarantine, Google\u2019s algorithms aren\u2019t. They will keep picking up the most relevant, original, and detailed content and display it in their SERP. Naturally, not being in those search results when people are desperately searching for products and services amidst a severe lockdown can turn the tab off on your revenue stream. <\/p>\n\n\n\n<p> Moreover, when things would come to normal, and the world would start to move again, you will have a competitive edge over those who had stopped their SEO efforts. The reason is, you would still feature in the top results due to fresh content and strong backlinks. Your presence will become starkly noticeable due to the absence of others. <\/p>\n\n\n\n<p><strong>In A Nutshell<\/strong><\/p>\n\n\n\n<p> In times of crisis, the most important thing is to maintain appropriate connect and communicate timely with your existing and potential customers. Don\u2019t let Covid-19 drop off the hard-earned trust and bond that you have developed with the masses. In the current scenario, where people are forced to glue to the digital screens, no elixir is better than digital marketing in keeping that connection intact! <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/campaign.futurismtechnologies.com\/campaign\/digital-marketing\/dmlanding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg\" alt class=\"wp-image-2009\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt class=\"wp-image-2009 lazyload\" data-src=\"https:\/\/www.futurismtechnologies.com\/blog\/wp-content\/uploads\/2020\/06\/Hire-Digital-Marketing-Expert.jpg\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The specter of Covid-19 is looming large. With the complete halting of vehicles&#8217; and peoples\u2019 movement, the businesses are already feeling the devastating pinch. That\u2019s understandable so as there is a total disappearance of all possible channels connected to live events and conferences \u2013 putting more barriers on face-to-face business. It\u2019s needless to say that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.futurismtechnologies.com\/blog\/how-digital-marketing-can-help-businesses-survive-the-covid-19-gloom\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Digital Marketing Can Help Businesses Survive the Covid-19 Gloom&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[83,82],"class_list":["post-1981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates","tag-covid-19","tag-digital-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Digital Marketing Helps Businesses Survive COVID-19?<\/title>\n<meta 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