Efficient Out-Of-Box Demos
Boosted Sales of IT Multinational

Executive Summary

Having earned the formidable reputation for combining tech expertise and business intelligence to deliver apt business solutions, the client is a major IT multinational. With immense expertize of IT services landscape and digital solutions, the client is known for becoming a partner of their customers in transforming business processes. Headquartered in New York, the client is currently serving customers from more than 50 countries.

Client Challenges

  • After working diligently for years, the client was ready with an application lifecycle management (ALM) product, their flagship offering targeting major markets
  • The client was well versed with the importance of persuasive and interactive customer interaction to effectively answer customer questions and pinpoint acute product differentiations
  • Its absence left the client without an effective and tested product demo that would demonstrate the product's use, features, and business impact in a convincing manner
  • Also, their dispersed sales force demanded robust remote access functionality for multiple users
  • We further found other challenges that the client was battling with-
  • Substandard content which proved ineffective in showcasing the ALM product's role in application development
  • No secured identity management functionality for the application
  • Lack of social media integration
  • No framework for unified service layer
  • Enabling the dispersed salesforce across the globe to run demo independently
  • No provision for easy user management

Our Solutions

  • Through demos, the client wanted to convince the IT Decision Makers (ITDMs) about ALM product’s ability to reduce cycle times, eliminate impediments and deliver higher value
  • We started to ideate the solution around the same message and created a cascading flow of presentations
  • We gave it a look of online media channel and allowed viewers to log in using their Facebook, Gmail or Yahoo! Credentials
  • While designing and implementing the presentations, we ensured that-
  • It will be possible to access presentations from desktops, mobiles, and tablets
  • They will accept Facebook/Google/Yahoo!/Live IDs for log in
  • Twitter API will enable live social updates
  • Product's project management features like backlog creation from PowerPoint, task board and forecasting will get demonstrated through presentations
  • CloudShare solution will give authorized users independent control over the demo
  • Virtual hard drive packaging and cloud hosting will support robust remote access

Quantifiable Benefits

  • Increased sales of premium licenses due to better sale support
  • Engaging demo content facilitated quick sales force education
  • Enhanced visibility at major global events and partner conferences
  • Superior customer engagement through live social media updates
  • Integration with online retailer Amazon ensured direct revenue generation

About Futurism Technologies

Futurism believes communication between customer and company is the key success factor in any business relationship. If you wish to make an inquiry, or require information regarding our services, please get in touch with us.

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