The major issue with the client's website was that it wasn't performing well in SERPs. This was due to the technical drawbacks in the portal such as page navigation, coding and loading time. Hence, traffic was not being generated as per expectations from desired target locations and channels. Apart from that, the business did not have good exposure to leading social media platforms. This was also a reason for lack of online traffic.
Futurism Technologies identified key areas of weakness in collaboration with Sound Proofing. And, in order to enhance online presence and improve business, we:
Revised the content for the entire website
Prepared content marketing plan (creation and publishing) as per targeted audience and their buying behavior
Solved all technical problems (code level and server level) on the website to make the portal more search engine and user friendly
Made necessary On Page changes to the website
Increasing social media activity by planning, social media campaigns
Generated appealing content according to the different social media platform such as Facebook, LinkedIn, Twitter, etc.
Generated genuine online reviews that benefited the business.
As a Result:
Performance of the website and its ranking on Search Engines improved drastically
Total traffic to the website increased by 53.60%
New visitors to the website increased by 48.61%
Conversion rates increased by 273%
Social media engagement increased by 76%
Futurism Technologies has caught the attention of some of the world's leading certification organizations. The company has been in the limelight for its constant endeavor to provide quality products and services to its customers.