Simply put, digital transformation (DX) is all about using technology to reposition a business in today’s digital economy, drive value and make it future-proof.
DX often differs from one organization to other, because every business is unique in its own ways and thus, it’s no ‘one-size-fits-all’ concept. The meaning of digital transformation is specific to every organization.
Yes, digital transformation can appear very different to a business depending on the industry it operates. Though there is no standard blueprint, the most common denominator is addressing a problem with digital technologies. For a good number of businesses, building a website is the most common first DX project. But then again, some websites just serve the purpose of displaying a company’s information, and there are websites that besides offering company info provide a personalized experience to the users.
For example having a website with a built-in AI powered chatbot to respond to some of the most common concerns/queries of visitors simply make that website stand out from the rest. This is digital transformation wherein you automate and digitize an existing manual process to save time and drive user experience using a cutting-edge technology.
The word ‘Digital’ infers the pace of change that we see in today’s business landscape driven by rapid adoption of novel technologies. Whereas the word ‘Transformation’ infers an organization ability to change, reinvent and innovate.
Transformation is the byproduct of innovation i.e. creating new business models, services and products. And these innovations are favored by the end users and/or customers that have a direct impact on a business.
A capable engine with multiple milestones
Consider a business implementing a new online ticketing customer support system to replace manual admin task aimed at speeding the entire process whilst driving customer experience.
Now imagine a scenario wherein we removed the need for having a support query process entirely, because an AI-powered bot identified and fixed the problem before it actually occurred. Now that’s innovation and a game-changer!
Such a smart and intelligent solution would not only transform the business, but will also delight its customers and contribute right away to the bottom-line. Imagine a business model that churns out guaranteed uptime rather than rapid response to downtime. That’s innovation, that’s digital transformation!
Do you have questions such as:
You might have come across the terms digital transformation, digitalization, and digitization quite often. Well, we tell you they’re not the same as they sound, as each one has a different meaning and purpose.
Digital Transformation (DX)
DX is transforming the way you do business. It’s about transforming everything that you do from internal/existing systems to customer interactions and much more. One of the key elements of DX is to leverage the true potential of a technology or capability.
Often mistaken as digital transformation, digitization is the process of converting the data stored or locked in physical documents i.e. from analog to digital.
Digitalization on the other hand is the process to use digitized data in order to work more efficiently.
Wondering about some cool digital transformation examples and scenarios? Here are few handpicked ones:
According to Gartner, 20% of all patient interactions will include some form of AI or chatbot technology within nonclinical as well as clinical processes.
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No matter how well-informed, simply jumping into a DX project won’t yield the benefits you are looking for. To improve your odds of success, Futurism recommends you to kick start your DX journey in small steps, which are prioritized on the basis of business needs and the ones that can yield rapid ROI. This systematic and approach paves way for an iterative and self-funding digital transformation experience leading to long-term success and better results. The digital transformation roadmap is specific to every business. It depends on various pain points and challenges that a business is enduring from. This is why we recommend asking these questions to yourself:
We can help you get aboard a meaningful DX journey for your business and customers. We are not just another IT services company around the block. We at Futurism take great pride in our expertise to collaborate with our clients and provide a meaning to their digital journey. Whether your journey is an evolution or a revolution, we can help you stand out.
Wondering how to kick start your digital transformation journey? Get in touch with us now.
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