Having earned the formidable reputation for combining tech expertise and business intelligence to deliver apt business solutions, the client is a major IT multinational. With immense expertize of IT services landscape and digital solutions, the client is known for becoming a partner of their customers in transforming business processes. Headquartered in New York, the client is currently serving customers from more than 50 countries.
Client Challenges
- After working diligently for years, the client was ready with an application lifecycle management (ALM) product, their flagship offering targeting major markets
- The client was well versed with the importance of persuasive and interactive customer interaction to effectively answer customer questions and pinpoint acute product differentiations
- Its absence left the client without an effective and tested product demo that would demonstrate the product’s use, features, and business impact in a convincing manner
- Also, their dispersed sales force demanded robust remote access functionality for multiple users
- We further found other challenges that the client was battling with-
- Substandard content which proved ineffective in showcasing the ALM product’s role in application development
- No secured identity management functionality for the application
- Lack of social media integration
- No framework for unified service layer
- Enabling the dispersed salesforce across the globe to run demo independently
- No provision for easy user management
Our Solutions
- Through demos, the client wanted to convince the IT Decision Makers (ITDMs) about ALM product’s ability to reduce cycle times, eliminate impediments and deliver higher value
- We started to ideate the solution around the same message and created a cascading flow of presentations
- We gave it a look of online media channel and allowed viewers to log in using their Facebook, Gmail or Yahoo! Credentials
- While designing and implementing the presentations, we ensured that-
- It will be possible to access presentations from desktops, mobiles, and tablets
- They will accept Facebook/Google/Yahoo!/Live IDs for log in
- Twitter API will enable live social updates
- Product’s project management features like backlog creation from PowerPoint, task board and forecasting will get demonstrated through presentations
- CloudShare solution will give authorized users independent control over the demo
- Virtual hard drive packaging and cloud hosting will support robust remote access
