Efficient Out-Of-Box Demos
Boosted Sales of IT Multinational


Executive Summary

Having earned the formidable reputation for combining tech expertise and business intelligence to deliver apt business solutions, the client is a major IT multinational. With immense expertize of IT services landscape and digital solutions, the client is known for becoming a partner of their customers in transforming business processes. Headquartered in New York, the client is currently serving customers from more than 50 countries.

Client Challenges

  • After working diligently for years, the client was ready with an application lifecycle management (ALM) product, their flagship offering targeting major markets
  • The client was well versed with the importance of persuasive and interactive customer interaction to effectively answer customer questions and pinpoint acute product differentiations
  • Its absence left the client without an effective and tested product demo that would demonstrate the product’s use, features, and business impact in a convincing manner
  • Also, their dispersed sales force demanded robust remote access functionality for multiple users
  • We further found other challenges that the client was battling with-
  • Substandard content which proved ineffective in showcasing the ALM product’s role in application development
  • No secured identity management functionality for the application
  • Lack of social media integration
  • No framework for unified service layer
  • Enabling the dispersed salesforce across the globe to run demo independently
  • No provision for easy user management

Our Solutions

  • Through demos, the client wanted to convince the IT Decision Makers (ITDMs) about ALM product’s ability to reduce cycle times, eliminate impediments and deliver higher value
  • We started to ideate the solution around the same message and created a cascading flow of presentations
  • We gave it a look of online media channel and allowed viewers to log in using their Facebook, Gmail or Yahoo! Credentials
  • While designing and implementing the presentations, we ensured that-
  • It will be possible to access presentations from desktops, mobiles, and tablets
  • They will accept Facebook/Google/Yahoo!/Live IDs for log in
  • Twitter API will enable live social updates
  • Product’s project management features like backlog creation from PowerPoint, task board and forecasting will get demonstrated through presentations
  • CloudShare solution will give authorized users independent control over the demo
  • Virtual hard drive packaging and cloud hosting will support robust remote access

Quantifiable Benefits

  • Increased sales of premium licenses due to better sale support
  • Engaging demo content facilitated quick sales force education
  • Enhanced visibility at major global events and partner conferences
  • Superior customer engagement through live social media updates
  • Integration with online retailer Amazon ensured direct revenue generation

About Futurism Technologies

Futurism Technologies is a global business leader, that bringing 360-degree Digital Transformation for business enterprises of various sizes, as well as technology providers by delivering assured business efficiency through a set of new-age technologies. We provide end-to-end high quality and cost-effective IT services to a variety of industries. With state of the art offices in India, US, UK, Australia, and UAE, we have become a global trusted partner of our clients by delivering age-defining and convention-defying digital transformation solutions.

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