Client is a leading online supplier of medical instruments and supplies in the United States. The company is delivering dermatology and plastic surgery practices since 1952. Client online store offers a comprehensive line of medical grade products at most competitive prices throughout the world..
In 2016, the company opted to use Shopify marketing platform for its business. Moving the current “Miva” platform to “Shopify” required a new marketing approach, analysis and SEO/SEM strategies- that too without compromising current results.
Design the entirely new website in Shopify by increasing its previous user experience and create dynamic store compatible for all devices.
Create, plan and implement e-commerce marketing strategies to increase brand awareness, traffic and overall sale.
Conduct industry trends analysis, advertise and use other marketing channels to generate business.
Before The Integration:
In the beginning, the site was hosted in the Miva Merchant platform. The website had static interfaces and web pages. The website required a full optimization process and paid marketing activities to perform well in the search engine.
Key Highlights after optimization:
Since we started working on the website, the overall website traffic showed more than 30% growth every year.
Since 2016, Client online store has shown the following growth in e-commerce sale and transactions.
|Year||Revenue||Yearly Growth||Transactions||Yearly Growth|
* indicate the current year figures until November 20, 2018
The paid campaigns showed higher growth in each year. Below are the conversions and ROAS for paid marketing campaigns:
Total Conversions per year:
The ROAS metric shows the important value, known as the percentage of return on ad spent. Below table and graph, show Client ROAS during last 3 years:
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