Hard-To-Believe Growth Story
of Our Client’s E-Commerce Store
E-commerce
Client is a leading online supplier of medical instruments and supplies in the United States. The company is delivering dermatology and plastic surgery practices since 1952. Client online store offers a comprehensive line of medical grade products at most competitive prices throughout the world..
Client Challenges
In 2016, the company opted to use Shopify marketing platform for its business. Moving the current “Miva” platform to “Shopify” required a new marketing approach, analysis and SEO/SEM strategies- that too without compromising current results.
Design the entirely new website in Shopify by increasing its previous user experience and create dynamic store compatible for all devices.
Create, plan and implement e-commerce marketing strategies to increase brand awareness, traffic and overall sale.
Conduct industry trends analysis, advertise and use other marketing channels to generate business.
Before The Integration:
In the beginning, the site was hosted in the Miva Merchant platform. The website had static interfaces and web pages. The website required a full optimization process and paid marketing activities to perform well in the search engine.
Our Solutions
Key Highlights after optimization:
Tools Used:
Traffic Growth:
Since we started working on the website, the overall website traffic showed more than 30% growth every year.
| Year | Overall | Growth | Organic | Growth |
|---|---|---|---|---|
| 2018* | 73,958 | 36% | 41,582 | 40% |
| 2017 | 59,225 | 31% | 22,267 | 5% |
| 2016 | 44,947 | 30% | 21,323 | 3% |
Since 2016, Client online store has shown the following growth in e-commerce sale and transactions.
Revenue:
| Year | Revenue | Yearly Growth | Transactions | Yearly Growth |
|---|---|---|---|---|
| 2018* | 309,702.44 | 26% | 1502 | 15% |
| 2017 | 244,571.77 | 12% | 1456 | 20% |
| 2016 | 237,571.95 | 7% | 1210 | 6% |
* indicate the current year figures until November 20, 2018
The paid campaigns showed higher growth in each year. Below are the conversions and ROAS for paid marketing campaigns:
Total Conversions per year: 
The ROAS metric shows the important value, known as the percentage of return on ad spent. Below table and graph, show Client ROAS during last 3 years:
| Year | ROAS |
|---|---|
| 2016* | 91% |
| 2017 | 332% |
| 2018* | 354% |
Futurism Technologies is a global business leader, that bringing 360-degree Digital Transformation for business enterprises of various sizes, as well as technology providers by delivering assured business efficiency through a set of new-age technologies. We provide end-to-end high quality and cost-effective IT services to a variety of industries. With state of the art offices in India, US, UK, Australia, and UAE, we have become a global trusted partner of our clients by delivering age-defining and convention-defying digital transformation solutions.
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