The Meaning and Importance of Digital Transformation should have made it aptly clear that though digital transformation is primarily about technology, it’s not solely about it. Essentially, it’s about connecting three pillars of every organization: People, Process, and Technology. Thus, digital transformation, in essence, is nothing but a way of enabling the overall efficiency through the deft touch of technology. However, the next question that arises logically is how to go about it? What should be the steps of digital transformation?
It’s important to note that every business is different, and that’s why it has unique needs and specifications. To each to his own taste, thus, appears to be the right way to approach it. And that way begins with strategy. Note that sound strategy based on in-depth analysis is key to predict potential risks, calculate the budget of such augmentation, and safeguard preferred results. But the finding of Forrester that only 27% of businesses have a coherent digital strategy indicates that most businesses start their digital journey without a well-thought-out plan. This blog addresses this lacuna by emphasizing 5 steps of digital transformation, which will enable you to make most of the digitalization efforts.
Have a Clear Vision:
First of all, you should know why you are opting for digitalization. You should be clear about the relation between the problems that you are going to solve by the digitalization and your end goal. This whole analysis and understanding form the vision for implementing digital transformation.
It’s always advisable that your vision is global as well as futuristic, which can withstand the upcoming changes. The best way to do is to identify flaws in your current structure and create implementation roadmaps to enhance it. The key to vision is it should be based on long terms goals and available resources.
Carrying out a digital transformation without deep market analysis wouldn’t just throw you out of the market. It can severely paralyze the economic nerve of your business. If you are spending money on digitalizing that element of business which is about to extinguish in the future due to no market demand, then it can put you on the verge of extinction. When the changing winds are clearly indicating that the electric vehicles might become a new norm, spending fortunes on revitalizing diesel car plants may not be a wise move.
If a market analysis isn’t your forte, then you can take the help of experts. Note that with efficiency becoming the holy grail of all the industries, there is a lot to learn from other industries also. See how they are adapting to changing needs. Learn their ability to see in the future. In fact, if an opportunity of a cross-industrial collaboration for market analysis and innovation comes, embracing it may become an essential step in 5 steps of digital transformation.
Think About Rejigging the Customer Journey:
At the end of the day, your customer should be benefited by your steps of digital transformation. That’s why it’s fruitful to devise it as a customer-centric instrument. It can be chalked out like this –
Nowadays, understanding customer pain points is not a Herculean task. With advanced analytics, online customer surveys, social media engagement, text analytics, and data mining tools, it’s easy to gauge what ails customers. These technologies distill down data to actionable customer insights, making it easier for companies to create new user journeys and user end states. Note that digital transformation doesn’t necessarily mean bringing new technologies. It could be as simple as multichannel integration via Customer Relationship Management (CRM) systems. This seemingly easy tweak can create compelling customer experiences.
Build The Experience:
Once the market analysis is done, and thorough consideration is given to the customer journey, the next step is to cast it into a delightful experience. Note that 93% of business leaders believe that their business’s success directly depends on customers’ digital experience. Thus, the primary idea should be to provide the experience which will give your customers more than a mere product. Make it easy for them to interact with your company and thereby enhance their interaction.
From the employees’ perspective, think about simplifying and swiftifying their tasks via new software, app, or digital platforms. See how they can serve your client more efficiently and resourcefully. Keep in mind that the goal should be to bring new experience, not just new technology.
Develop The Infrastructure:
The last step in the 5 steps of digital transformation is preparing the final architecture. It’s an extremely niche task and needs experts who know every brick in the wall of the digital world. You need such people as your Chief Information Officer (CIO), Chief Digital Officer (CDO) to ensure the successful digital transformation. In case you don’t have them as your in-house team, it’s wise to find a trusted partner who can successfully pull out this implementation.
All companies should remember that digital transformation isn’t a static thing. It’s an ongoing process that is always in flux. That’s why it’s of vital importance that your team keeps learning all the time. You can arrange training sessions, perform qualification upgrades. What is more important is to think in digital terms. It should become the core nature of your company. Note that digital transformation is as much cultural as it is technical.
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