Built the Brand through Content Marketing
for an
Acetylene Gas Plant Manufacturer

Digital marketing

Executive Summary

Rexarc International Inc. has a presence in the market for the last 85 years. The company is one of the leaders in acetylene gas plant production and has a range of products such as high pressure gas regulators, high purity industrial regulators, acetylene gas leak detectors, and more.

Client Challenges

  • The company’s main challenge was online branding and they aimed to promote their brand through content marketing.

Technology Stacks

  • LinkedIn
  • Google
  • Yahoo
  • Bing

Our Solutions

  • We conducted in-depth research pertaining to the industries they serve, their product line, and target audience to enable the creation of strong content and enhance user experience.
  • Wrote well-researched blogs targeting the right audience and ensuring high levels of consumption.
  • Carried out extensive brand building activities on LinkedIn through client’s personal profile, company page, group, and pulse.

Quantifiable Benefits

  • Blog traffic increased by 642.53%
  • LinkedIn connections count increased by 650+
  • LinkedIn page witnessed a sustained engagement interest rate of 1.3% compared to the industry average of .054 %.
  • Increase in Website's Pages/Sessions by 112.86%
  • Increase in Website's Avg. Session Duration 17.28%
  • Blog pages ranking among top 5 high traffic pages from the website
  • High engagement in terms of clients’ posts and updates
  • Blogs ranked for long tail/ conversational queries

About Futurism Technologies

Futurism Technologies is a global business leader, that bringing 360-degree Digital Transformation for business enterprises of various sizes, as well as technology providers by delivering assured business efficiency through a set of new-age technologies. We provide end-to-end high quality and cost-effective IT services to a variety of industries. With state of the art offices in India, US, UK, Australia, and UAE, we have become a global trusted partner of our clients by delivering age-defining and convention-defying digital transformation solutions.

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