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How Our Secret Sauce Achieved 70%
Growth in Organic Search Traffic & Revenue

E-commerce


Executive Summary

A specialist in metal sheet equipment’s, the client is a manufacturer and supplier of a wide variety of metal sheet fabrication tools. To allow visitors to buy tools online, it came up with an idea of launching its brand new online store.

Client Challenges

For years, the client had been following the same traditional marketing strategies of print media and business exhibitions. Facing increasing competition and evolving buyer’s purchase through search, its e-commerce wing joined hands with Futurism to find a way to grow search engine traffic and thereby revenue.

Client Objectives:

  • To increase organic/search engines traffic
  • Gain increase in organic revenue

Our Solutions

  • To improve organic search performance, Futurism implemented the following measures:
  • After thorough keywords analysis, we determined a keyword strategy that included high revenue keywords with low and mid-competition as per the client’s needs
  • We mapped keywords for specific landing pages
  • We optimized the website, fixed technical issues to improve site speed on all types of devices
  • To fill the content gaps as per keywords, we generated content in the form of blog posts and website pages
  • We restructured the site navigation and architecture

Tools Used:

  • Google Keywords Planner
  • Google Page Speed Insights
  • GT Matrix
  • Smart Look
  • IIS Search Engine Optimization (SEO) Toolkit
  • In-house Reporting Tool (Futurism Commerce)

Quantifiable Benefits

  • YOY increase in search engine traffic by 71.32%
  • YOY increase in organic revenue by 84.96%
  • YOY increase in organic e-commerce conversion by 6.61 %
  • YOY increase in organic ecommerce transactions by 82.67 %
  • YOY increase in organic users by 69.45%

About Futurism Technologies

Futurism Technologies is a global business leader, that bringing 360-degree Digital Transformation for business enterprises of various sizes, as well as technology providers by delivering assured business efficiency through a set of new-age technologies. We provide end-to-end high quality and cost-effective IT services to a variety of industries. With state of the art offices in India, US, UK, Australia, and UAE, we have become a global trusted partner of our clients by delivering age-defining and convention-defying digital transformation solutions.

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