What’s the first thing that comes to your mind when you hear the word Artificial Intelligence? Does it remind you of ‘Skynet’ from the famous sci-fi movie “Terminator”? Or do you recall Ultron, the super-intelligent robotic villain from Avengers? Well, Artificial intelligence(AI) is beginning to penetrate every area of our life. AI can be found almost everywhere, from self-checkout cash registers to improved security checks at airports.

Smart product recommendations and personalized messaging are two prominent aspects of how AI is transforming the eCommerce landscape.

Here’s how Artificial Intelligence (AI) is changing the face of eCommerce:

1. AI-enabled Smart Product Recommendations

AI helps to collect and compile gigantic pools of data from various channels, previous transactions, purchase history, etc. to determine buying patterns and trends of customers. This can be further utilized to make customized product suggestions.

Further, Artificial intelligence as a service not only helps to offer highly tailored items but also helps analyze customer behavior and make intelligent predictions about what they really desire. This is used to better anticipate future purchases and create tailored sales strategies based on customer behavior patterns. Delivering customized marketing and advertising messages that are personalized for their customers help eCommerce business to retain their customers.

2. Virtual Assistants and Chatbots

eCommerce merchants nowadays use chatbots and other virtual assistants to provide 24/7 support to their consumers.  Chatbots or virtual assistants powered by AI can help personalize user experiences. eCommerce businesses can leverage the power of AI-driven chatbots to offer seamless buying and support experiences to their customers. Eureka! Companies can also save on cost and time by automating support related tasks through chatbots.

Read also: How GenAI is Transforming the Future of Marketing for Businesses?
 

3. Personalization

AI algorithms sift through massive databases and extract useful insights into customer behavior, allowing them to better predict what a customer needs and when they need it. AI helps to deliver smart and hyper-personalized customer experiences.

A good number of eCommerce websites are personalizing their messaging and engaging in one-on-one conversations with their customers through the help of AI.

Also read: How Cloud Is Solving the Most Annoying Problems for eCommerce Businesses?

4. Inventory Control

Inventory must be kept up to date, properly stored, and ordered ahead of time based on demand projections. Predictive analytics powered by AI technology is proving out to be a boon here.

AI-powered predictive analytics offer predictions about market demands in the future by assessing the historical data pertaining to customers, sales, inventory, orders, purchase history, etc. When coupled with Machine Learning (ML) algorithms, AI improves its ability to foresee inventory requirements well ahead of time. It can also predict rapid changes in demand.

5. Effortless Automation

AI automates critical tasks like product recommendations, discounts, customer support, and more. AI-powered eCommerce services will make it simple for eCommerce organizations to automate a variety of operational activities, lowering costs and reducing manual labor. AI helps to lay out a more effective sales process, and automate follow-up abandoned cart queries and more.

6. Cyber Security

Advancements in AI and ML are helping to analyze data and identify patterns eventually helping to make decisions with minimal human intervention. eCommerce websites can leverage the power of AI to track and identify threats and attack patterns before they show up with the help of a well-integrated and managed threat protection services.  

Takeaway

Artificial intelligence is playing a key role in creating seamless customer experiences for eCommerce businesses. Some of the most prominent benefits of AI in eCommerce are personalized shopping experiences, product recommendations, and smart inventory management.

Futurism Technologies is a leading Digital Transformation (DX) partner helping businesses to unlock the true potential of digital. We offer DX services across the entire value chain, including digital experience, cybersecurity, digital consumer engagement, and more. We have helped hundreds of businesses in retail, healthcare, manufacturing, BFSI, and others realize their digital dreams.

Get in touch with our AI expert to see how we are helping retail and eCommerce businesses stay ahead of the curve with our proven and tested AI services.