Mobile applications have increasingly become crucial business tools in recent years. As of 2022, consumer spending on mobile applications soared to $158 billion, representing at least a 25% increase over the previous year. Various studies indicate that users now devote approximately 94% of their mobile time on diverse mobile apps. Nowadays, businesses realize that mobile applications provide an effective medium to connect with their potential customers. Every day, numerous mobile apps are launched on the Google Play Store and the Apple App Store. Unfortunately, a large proportion of these apps fail to receive appropriate marketing, resulting in few downloads and subsequent deletion after minimal use. In the present day, the app ranking is a significant factor that users consider while downloading apps. At Futurism Technologies, we assist our clients in achieving high app ranking scores with tailored mobile marketing strategies.
We believe customers will download the app only if they trust it or is recommended by known sources. Thus, our experts craft strong pre-launch Android and iPhone app marketing strategies to familiarize your customers with the app much before the launch. We achieve this through demographic analysis, creating action-driven landing pages, email marketing, blogs, social media, and so on.
Today, most apps are developed as native applications or cross-platform applications. Each methodology has its advantages and disadvantages. Being an experienced mobile app marketing services provider, we help our clients understand the benefits and downsides of these methodologies, and determine the best methodology for them based on the size, location, and complexity of the target market. We also help them build focused marketing strategies for each of these methodologies.
Our experts perform a comprehensive audit of the app’s recommendations, reviews, and USPs before creating and executing a marketing strategy. These audits help us and our clients understand the areas of improvement and build strategies that help us overcome challenges that may be hindering an app’s success rate.
We focus on personalized user acquisition strategies for your app. These strategies are crafted such that they inspire and prompt installation and high usage among users. We employ strategies such as professional screenshots, demo videos, in-app referrals, emails, press releases, and native ads to inspire installation. We use the most accurate user analytics to analyze the installation and user behavior through the app’s lifecycle. This analysis data allow us to refine our marketing strategies and accelerate the rate of installation.
Customer engagement is equally important as attracting them to your app. This is because high download rates will not help if there are no active users or active buyers on your app. We help our clients increase app user engagement through strategies such as in-product or in-app messaging, creating welcome pages, or push notifications. In addition to this, we collect user feedback through a number of shares, likes, or comments and user surveys.
We provide online reputation management (ORM) services that help improve your app reputation among users. A good user experience on an app is a combination of several factors such as app security, performance, user interface, and stability of your app. We help clients improve in all these areas and re-brand their apps for better outreach. During re-branding, our experts always focus on driving app marketing campaigns with a unique concept and proven approach.
We can help you get your app ranked for the most popular keywords through our proven app store optimization (ASO) strategies such as keyword optimization, app title optimization, search optimized and clickable app descriptions, app reviews and ratings, app logo, app screenshots, app categorization, and so on.
A team comprising optimization strategists, front-end masters, conversion-centric designers, and data analysts.
In case of emergency, we provide live highly-actionable website conversion reviews via an interactive screen share with you and your team.
Through interface design, information architecture, navigation and layout, we create a fulfilling and rich customer experience.
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