When you Google something, you don’t go beyond the first few pages, right? Yes, more than 90% of Internet users don’t bother to go beyond the first few pages. This why you need to be on the first page to be visible to your target audience and potential customers.

Have you ever thought that search engines can be your best marketing partner? Yes right. Search engines allow marketers to use a plethora of digital marketing solutions or tactics to drive web presence, get more website traffic and generate more leads and revenue. Search engine optimization or SEO is one such digital marketing technique that is widely used by marketers across the globe to win at web marketing.

Here are five most important SEO tactics used by digital marketing solutions experts and leaders to win at SEO:

1. Relevant and Authoritative Content

Content that is both authoritative and quality is the best asset when it comes to ranking in search engines, and works great in terms of SEO. Quality content tailored to serve your target audience helps to boost website traffic, which in turn boosts the site’s domain authority and relevancy.

Here’s a quick checklist to creating relevant and authoritative content to ramp up your SEO efforts:  

• Keywords

Identify a keyword phrase for each authoritative content page on your website. The keywords you choose for your website, social postings, guest blogs, and more are at the heart of your SEO strategy.

For a consistent brand experience on the web, leverage keywords to optimize for search engines and build various web pages. Every month, review the list of target keywords and goal keywords and make any necessary changes or additions to stay updated with search and industry trends.

• Keyword Placement

Consider the following questions once you decide on a keyword phrase for a certain page:

• Can I use part or all of the keyword phrases in the page URL?
• Is it okay to include part of or the entire keyword phrase in the page title?
• Is it permissible to utilize a portion or all of the keyword phrases in the page headings and subheadings?

Having answers to above-mentioned questions can help you to improve your search engine rankings. However, keep them natural and user-friendly. Readers continue to value readability and usability.

• Content

Repeat the keyword phrase once or twice in the first and last paragraph, then two to four times throughout the body of the article. Link to important sources and supplementary information strategically, both within the organization’s main website and to other beneficial/referral websites. Highlight keyword phrases with bold, italics, header tags (H1), and other emphasis elements.

2. Regularly Update Content

Regularly updated content is one of the best indicators of a website’s relevance, so make sure to keep it up to date. Update your website’s content regularly to ensure relevance. Review your content and update it as needed. 

Regardless of how well you understand SEO, you still need high quality and relevant content on your website. It will not only help your website rank higher, increase engagement, and drive buyers through your marketing funnel, but will also reduce bounce rates on your site (meaning visitors will stay on your website for a longer duration). The content can be in a variety of formats such as articles, blogs, videos, landing pages, podcasts, webinars, whitepapers, etc.

Most businesses opt to work with a trusted digital marketing solutions provider to help make the most out of content marketing.

3. Metadata

Metadata is a chain of micro-communications between search engines and your website. All metadata is invisible to visitors. It strengthens your efforts to demonstrate relevance to search engines. 

• Title Metadata

Title metadata determines both the page title that appears in a browser window and the headline of search engine results. It’s the most crucial piece of information on your page.

• Description Metadata

A meta description is a brief description of your page that a browser may use when displaying search results to users. A good meta description usually has a couple of sentences. Although search engines may not always utilize your meta description, it is still advisable to have a decent one out there.

• Keyword Metadata

Search engine rankings are rarely based on keyword metadata. It is not necessary to include key phrases in your keyword metadata.  Try to keep it around 3-7 phrases as a rule.

4. Strategic Link Building

Link building is the process of developing relevant hyperlinks (often referred to as links) to a website from other websites. Building links is essential for search engine optimization (SEO). It’s one of the primary elements used by search engines to decide rankings, or who receives the first-page search result. By including relevant links within the content, you can increase authority and credibility. It boosts SEO and offers value to readers.

Consider these few link building strategies:

• Guest Blogging
• Use resource links from reputable websites
• Produce and distribute easy-to-consume content pieces e.g., infographics

5. Metrics and Conversion Rate Optimization

Ultimately, you need to measure and track different metrics in order to understand the effectiveness of your SEO efforts. Examine and analyze key pages on your website to see where visitors first come into contact with it and any potential roadblocks to conversion rate. Roping in a digital marketing solutions provider to help with web analytics can help you to track the performance of a page, understand user behavior on your site and different pages, demographics, site performance, and much more. This will enable you to examine how visitors are directed to your website or webpage.

Conclusion:

Digital marketers have consistently shown their ability to adapt to major shifts. Even if search engines’ algorithms have undergone massive changes, the core fact remains the same i.e., customers will flock to you if you offer valuable and relevant content and SEO when done right can help you achieve that.

We can help you win at SEO with our performance-focused and data-driven SEO services. Be it on-page or off-page SEO, our digital marketing experts can help you with all-things SEO.

Futurism Technologies is a full-service digital marketing solutions provider helping businesses across the United States, Canada, Germany, Australia, and the UK with diverse SEO and digital marketing needs including PPC, Social Media, ORM, Content Marketing, eCommerce marketing, and more. We employ 450+ digital marketing experts including consultants, designers, automation experts and developers to help our clients drive web traffic and generate revenue.

Get in touch with one of our digital marketing solutions experts to learn more about our custom SEO services. Call +1 (732) 377-3717 or drop us a note here.