How Our Client’s Sales Revenue Raise By 74% Through Enhanced Web Traffic
E-commerce
Known for providing the complete solution for water filtration treatment for the last 35 years, the client is one of the leading suppliers of chemical feed systems, wastewater and water treatment appliances. A leading name in the water treatment business, it is providing quality water treatment chemicals, services and machines used for cooling towers, steam boilers and closed recirculation loops found in the commercial buildings and industrial facilities.
Client Challenges
The client was having an e-commerce website with low organic traffic and sales. Even after having a slew of products on the website, it was not performing well on the organic search. The real culprit was the flawed user experience on products pages. Almost 30% of the images on visible products were “not found” and came across as empty places. Similarly, most of the website’s content was copied from a different website. Consequently, despite spending millions of dollars on a paid campaign, the client ended up losing on sales.
Client Objectives:
Our Solutions
Tools Used
Outcome from Futurism’s Work
Organic Traffic Increased by 92%.
Pageviews increased by 48%.
Mobile Traffic increased by 152%
New Users increased by 55%
Returning Users increased by 148%
Sales Amount has increased by 75%
| Type | April, 17 | August, 18 | YOY Improvement |
|---|---|---|---|
| Total Session | 5,467 | 9,565 | +74.96% |
| Organic Traffic | 2,076 | 3,982 | +91.81% |
| Total Conversion | 137 | 382 | +178.83% |
| Sales Amount | 40,318 | 70,455 | +74.75% |
| Page views | 18,022 | 26735 | +48.35% |
| Desktop Traffic | 3,909 | 5,723 | +46.41% |
| Mobile Traffic | 1,327 | 3,342 | +151.85% |
| New Users | 3,034 | 6,672 | +119.91% |
| Type | April, 17 | August, 18 | YOY Improvement |
|---|---|---|---|
| Returning Users | 1,104 | 2,893 | +162.05% |
| Paid Clicks | 1,823 | 3,745 | +105.43% |
| Paid Impression | 182784 | 422638 | +131.22% |
| Paid Conversion | 24 | 154 | +541.67% |
| Paid Cost Spent | $1,507.53 | $1,320.33 | +12.42% |
| Users | 4,424 | 7,037 | +59.06% |
| Organic Avg. Session Duration | 0:03:02 | 0:03:23 | +11.54% |
Futurism Technologies is a global business leader, that bringing 360-degree Digital Transformation for business enterprises of various sizes, as well as technology providers by delivering assured business efficiency through a set of new-age technologies. We provide end-to-end high quality and cost-effective IT services to a variety of industries. With state of the art offices in India, US, UK, Australia, and UAE, we have become a global trusted partner of our clients by delivering age-defining and convention-defying digital transformation solutions.
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