On-page SEO strategy. Performed a full-site diagnostic to determine recommended actions for brand positioning and content creation. Targeting the right audience with the right content enabled the company to get the desired ROI from their content marketing efforts.

We developed a content calendar using our tested SEO and content marketing framework to identify top-performing keywords/topics.

As the site had a number of technical SEO issues, we audited web backlinks and generated high-quality and relevant backlinks. We also created SEO content to build internal links to product pages to diversify our SEO and link-building strategy.

We redesigned their website to drive user experience and lead quality. We helped the client make their website user-friendly and an important lead source.

We conducted a comprehensive keyword analysis to create and implement a strong content marketing strategy.

Our content marketing experts developed user-friendly, data-driven and highly relevant content pieces in the form of blogs, guest blogs, whitepapers, etc.

We identified products that performed the best and reoriented the client’s ad budget to focus on analytics-driven PPC campaigns including display ads, text ads, shopping ads, etc. to drive conversions.