Services \ Digital Marketing \ Web Analytics

Web Analytics

You can keep amending landing pages as per the requirements to keep people on your site – and convert. It’s possible to design promotions by analyzing who your visitors are and where they come from. Based upon the feedbacks, you can make decisions which might be considered as wise in hindsight. All this is possible when you have actionable data pieces comprising all the components of your business at your fingertips. The truth is in an era where digitalization has changed the buying and behavioral patterns of the people, modern digital marketing campaign cannot stand on its feet without knowing how your customers are using your website and social media pages. It will keep you deprived of the tangible understanding of what search engines are sending the traffic and what are the most important keywords for you. Keeping this in mind, we have come up with digital analytics services that take a holistic view of measuring everything that concerns with your business’ website and overall digital persona.

Services

For Viralizing Your Brand

Web Analytics Audit

In case your analytics implementation is inaccurate, there is a high possibility that insights that you are collecting are wrong and are leading you to inaccurate conclusions. Web Analytics Audit can prove more than handy in extracting actionable business insights from your data. Our offerings include:

Identifying basic problems with your installation or data collection

Leveraging existing marketing technology stack to enhance data collection and analytics implementation

Ensuring accurate and relevant data collection

System and Interface Testing

Smoke Testing

Reporting & Analysis

Being able to give the concrete and tangible status of your website’s performance, reports are the key tools to decision makers. They allow the decision makers to comprehend data in as short a time as possible to make informed data-driven decisions on the spot. We cover the following offerings in our web analytics reporting services:

Dashboard analytics

Web traffic analysis reports

KPI reports

Content analytics

Regular/ ad hoc web analytics reports

Funnel analysis reports

Internal search analysis reports

Search engine analytics

SEO reports

Ad / content campaign reports

Google Analytics

Despite its customizability and super functionality, we have experienced that Google Analytics needs more than just installing it in your web server. You should be able to moderately tweak Google Analytics to perform and work for your business – something which most of the companies seriously lacks. Our services cover these specific areas:

Basic Website Statistics like data and popular keywords

Goal setting, funnel analysis and Measuring Offline Activities

Google Analytics Customization

Website Optimization and Testing

Campaign Analytics

Irrespective of how well you have planned the campaign strategy, it’s incomplete without an effective and actionable reporting method. You should be in real-time sync with your online marketing progress on a daily basis. To revolutionize the way campaigns get germinated and tracked, we are offering the following services-

24/7 site visitor tracking

Direct Site Value

Page Ranking and SEO Audits

Integrating Data Analysis with CRM

Conversion Tracking Processes

API Performance Indicators

Performance Reports

Services

A Combination of Powerful Strategies and Business Objectives to Bring Effective Results

Identifying basic problems with your installation or data collection

Leveraging existing marketing technology stack to enhance data collection and analytics implementation

Ensuring accurate and relevant data collection

System and Interface Testing

Smoke Testing

Dashboard analytics

Web traffic analysis reports

KPI reports

Content analytics

Regular/ ad hoc web analytics reports

Funnel analysis reports

Internal search analysis reports

Search engine analytics

SEO reports

Ad / content campaign reports

Basic Website Statistics like data and popular keywords

Goal setting, funnel analysis and Measuring Offline Activities

Google Analytics Customization

Website Optimization and Testing

24/7 site visitor tracking

Direct Site Value

Page Ranking and SEO Audits

Integrating Data Analysis with CRM

Conversion Tracking Processes

API Performance Indicators

Performance Reports

The Impact

30 - 40% Increase In Conversion

50% Reduction in Lead Cost

70% Increase in Page Views

Significant Rise in Qualified Leads

Better Understanding of Customer Behavior and Market

Our Value Proposition

More than reporting

Hassle Free configuration

Ability to easily configure & customize a range of web analytics tools that give accurate insights

Actionable Insights

Actionable data pieces that cover all aspects of your business. Make informed decisions based on your visitors.

Optimize User Experience

Continuous analysis of landing pages to ensure that your website retains visitors and increases conversions.

Utmost Scalability

We allow your operations to scale up or down as per your requirements

Industries

Healthcare

Manufacturing

Telecom

Retail

Energy & Utilities

Government

Transportation And Logistics Industry

Media & Entertainment

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Futurism Digital Marketing Success Story

See how we helped a leading industrial supply chain distribution company in the U.S. drive its sales figures by 200% and outperform its competitors with proven digital marketing tactics. Best-of-breed Performance & Digital Marketing experts to drive qualified leads and conversions.

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