Paid Marketing Services
Marketing With the Art and Science of Advertisements
Marketing With the Art and Science of Advertisements
One of the challenges that companies face is to run an economical digital marketing campaign without losing its impact. It’s indeed difficult to balance out the budget and efficiency. Paid marketing, where you bid for ad placement in a search engine’s sponsored links for keywords related to your business and pay the search engine a small fee for each click, sounds like a solution. Contrary to the popular belief that paying for every click may force you to pay a lot, a well-designed campaign is sure to fire your sales funnel. The reason is your potential customers will see your ads only when they’re looking for the products or services that resemble your offerings. It naturally makes them more than a casual browser who can soon be at the point of purchase. Eventually, the right placements of ads will result in more earnings than the initial spending. To bequeath these benefits upon you, we have designed following services:
Search Campaign Management
Tailored account structuring to meet the needs of your specific business
Advanced Optimization Strategies
Ensuring Better Leads to Sales Ratio
Clever suggestions on how to expand the account to explore new opportunities
Leveraging display, mobile, social advertising for high impact
We conceptualize effective paid search strategy to ensure that you get the maximum ROI from your paid search spend. Our offerings include:
Auditing existing campaigns and providing recommendations on how to improve campaigns
Guidance on optimizing ad copy, titles, descriptions and destination URLs
Tracking campaigns based on impressions, clicks, conversions, and spend
Ensuring that all negative keywords and exclusions are setup correctly for an efficient budget spend
We offer consultancy for clients already set up on Google AdWords to further optimize your account.
In-depth keyword and competitor research to recognize market costs and competitor ad text across keywords
Set up Adwords account with an optimal account structure and campaign & adgroup creation
Developing a well-organized keyword strategy with optimal landing pages to set up relevant campaigns
Defining budgets based on market dynamics and your business objectives
Getting noticed in the fiercely competitive and cluttered business world has emerged as one of the formidable challenge. The only way to build more recognition, more value, and more growth is to get displayed at the right place and right time. With multiple available data points of customers such as demographics, search history, and customer email lists, display advertising can target the customers through personalization. Our offerings include:
Ad creation & testing
Behavioral Targeting
Demographic Targeting
Remarketing
Placement Targeting
Keyword Targeting
MAP can affect the retailers as well as the profits made by manufacturers. We assist brands and retailers in preventing excessive discounting among resellers with real-time MAP compliance solutions with the help of software-powered MAP tracker. Our offerings include:
YouTube Ads (TrueView and reservation buys)
Video ads on the Google Display Network
HotStar Ads
Facebook Ads
HotStar Video
Video production
With slight 0.5% increase in conversion rate, you can experience 100% increase in sales. Despite this proven fact, not many online companies have been able to ace this act of conversion. It mainly stems from their inability to blend multiple new-age techniques that help in converting website visitors into actual leads or customers. The truth is conversion rate optimization depends upon a lot of factors which can be understood only by analyzing the data that shows which factors help in getting more leads, sales, and revenue. That’s where the science of analytics plays a big role. After minutely studying all these aspects that form the crux of the conversion, we have come up with the optimization services that combines the science of SEO with heat maps, traffic flow analysis, and testing to optimize user journeys. We offer the following services:
Designing Customer Journey Map and Persona Development
Expert Reviews
Qualitative Usability Analysis
Thorough Analytics Assessment
Competitive Analysis
Usability Analysis
Problem & Gap Identification & Prioritization
Conversion Research & Discovery
Not all websites are conversion-ready. That’s where it becomes important to analyze your website, identify potential issues on it and decide what changes could be made for the overall betterment. To do the same, we conduct an expert review analysis of your platform by considering a website, mobile-web, application, or digital campaign elements. Our offerings throw light on:
Items on the Website That Need a Quick Fix
Identifying the Areas That Needs To Be Investigated Further By Your Team Through
A/B Test Experiments to See What Actually Works
Deploying Additional Analytics Configuration
Though landing pages are generally the second or third touchpoint in a customer’s journey, they can become the first real opportunity to hook the visitors. But without understanding the real motives and needs of the customers, you may not achieve much beyond a click and sign-up with landing pages. To make your landing page an experience that gives more than product information, we offer:
Deep Study of Traffic Sources and Visitor Behavior
Providing Understanding of Target Market and Visitors
A/B Test Experiments to See What Actually Works
Complete Assessment and Evaluation of the Page(S) Through Expert Reviews
Performing A/B and Usability Test to Increase Conversion Rates
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